Senior Analyst Database Marketing

6 days ago


United Kingdom ENI – Elizabeth Norman International Full time

Senior Analyst (Marketing Effectiveness) Central London London - Hybrid 3 days a week
different businesses have different names) market effectiveness / marketing sciences/media effectiveness/measurement econometrics, market mix modelling

This team at our client is responsible for identifying, evaluating and realising new opportunities within the digital media and advertising industry with the goal of creating scalable services and businesses on top of the global footprint of our clients smart TVs. The EU advertising team is working to add new value for partners, advertisers, and agencies through its unique insights into TV viewership in the shifting media landscape

The ideal candidate will have a consistent track record in media insights, advertising research, or media measurement/effectiveness roles within an agency or media owner. Your expertise should demonstrate a passion for problem-solving, an interest in identifying solutions, and a successful history of leading projects.

This role is focused on generating insights and data solutions for clients and the market, in particular:
Using our clients substantial proprietary data to publish insights at the forefront of the evolving TV ecosystem
Craft engaging stories from insights & data to support ad-sales narratives in partnership with sales and marketing
Delivering custom marketing effectiveness support to the largest global brands
Establishing & maintaining relationships with third-party research and data partners including GWI, Kantar, Dynata & other independents
Considerable experience in media insights, advertising research and/or marketing science roles
Familiarity with CTV, digital and/or TV media
Experience using statistical techniques to draw insights from data
Experience with databases (e.g., SQL, BigQuery, etc.), Javascript, Python, etc.)


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