Area Sales Manager

2 weeks ago

England, United Kingdom Virtua Executive Search Full time

We have recently been engaged by one of our clients, Ariat, a renowned a global leading manufacturer of innovative performance equestrian footwear, apparel and accessories with years of impressive heritage to support them in their search for an Area Sales Manager (North East).

Covering the North Eastern territory of England across Newcastle, Sunderland, Durham and surrounding areas, you will be responsible for growing the business across all of Ariat's diverse categories: Equestrian, Country Performance, Work (farming and agricultural), and Western.

We are looking for strong sales people with a proven track record working with retail accounts both online & offline helping to increase revenue. The successful candidate does not need to be from industry as long as they have a "can do" and "rolling sleaves" attitude.

Key Accountabilities:

  • Work with the Head of Sales and Marketing teams to deliver digital first campaigns with key retailers.

  • Develop and execute the strategic plan for key accounts to achieve and strive to exceed sales targets.

  • To provide support to retailers to maintain a strong and effective brand presence, including appropriate in-store merchandising and online.

  • To work closely with colleagues in Marketing and Product to create demand and develop the brand within the region.

  • To develop and maintain strong working relationships with all internal Ariat personnel.

  • Execute a structured selling process with a good understanding of supporting sell through.

  • Prepare and own the GTM plans for most relevant customers for the area.

  • Responsible for market analysis of respective area, to report to Head of Sales.

  • Prepare numbers and meetings with accounts, understand, and use data.

  • Coaching, motivating, and managing the customers in line with the yearly and seasonal GTM objectives.

  • Support customers at shows and events when needed according to meaningful time management.

  • Ensure that reporting and necessary administration is done in a professional manner and on time.

  • Work with Customer Service, Demand Planning and Operations to ensure smooth product flow where booking in and order book management is needed.

  • Carry out any other appropriate tasks as designated by the Head of Sales and senior team.

  • Form a close working relationship with company management team to ensure good understanding of business and support business initiatives.

Qualifications:

  • Degree or equivalent

  • Clean valid driving licence

Skills:

  • Confident Decision making.

  • Problem-solving & Change Management.

  • Analytical and data reporting.

  • Articulate, strong verbal and written communication.

  • Interpersonal.

  • Organisation, planning, time management and prioritisation.

  • Route planning and travel organising.

  • Teamwork.

  • Presentation.

  • Customer Service.

  • IT Literacy including MS Office especially Excel.

Knowledge and Experience:

  • 3+ years area management experience working with retail and key accounts.

  • Either experience in an Equestrian based sales role or knowledge of the Equestrian market on a personal basis. We are looking for someone with the knowledge and credibility to sell into Equestrian retailers.

  • Successful track record working with retail accounts (bricks, online and omni) to increase revenue.

  • Brand building and product marketing.

  • Use of analytics to support business decisions.

Attributes:

  • Self-motivated.

  • Willing & able to get involved to help solve issues within the team.

  • Flexible.

  • Passion for product.

  • Personal drive.

  • Results orientated.

  • Integrity and strong business ethics.

Required equipment:

  • Laptop, mobile phone, company car, company credit card

Key Results Required

  • 100% delivery of departmental tasks and individual responsibilities
  • 100% delivery of KPIs as identified via Success factors.

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