Director, Regional Marketing: The Chamber of Commerce for Greater Philadelphia
4 weeks ago
The Chamber brings area businesses and civic leaders together to promote growth and create opportunity in our region. We support our members with practical, inspiring programs, resources, and events. All that we do serves one clear, bold goal: tomake Greater Philadelphia a great place for good business .
Primary Position PurposeWe are currently seeking a Director of Regional Marketing who is responsible for developing and executing the marketing strategy and tactics to attract and expand companies, capital, and talent in the Greater Philadelphia region. This newly created role reports to the Vice President of Economic Competitiveness.
This body of work includes:
- Business attraction and expansion marketing campaigns promoting the Greater Philadelphia region’s assets to targeted decision-makers and influencers in domestic and international markets.
- Talent attraction and retention marketing campaigns targeting specific talent profiles needed to fill critical jobs required for industries both in-demand and poised for growth.
- Other regional branding, public relations, and marketing tactics to improve perception of Greater Philadelphia as a world-class region for companies and talent.
The Director will leverage the newly relaunchedSelect Greater Philadelphia website and expand upon these assets to drive measurable outcomes including increased company leads and prospects and talent attraction and retention activity.
In collaboration with the Economic Competitiveness and Marketing & Creative Services business units, the Director will be responsible for providing:
- Strategic direction and plan execution for the Chamber’s effort to increase the visibility and perception of the Greater Philadelphia region with key audiences including oversight of earned, owned, and paid channels.
- Selection and management of marketing-focused third-party relationships. Serving as the primary contact for vendors, negotiating arrangements, developing clear processes to maximize those relationships, while increasing efficiency and coordination between the internal and vendor teams.
- Lead content creation including blogs, videos, and photos, and develop economic competitiveness, regional brand, and content library.
- Conceptualization, coordination, and engagement of unique marketing campaigns for both targeted industries and talent profiles; lead development of website enhancements, messaging and copy generation, multi-media tools, as well as the analytical/measurement framework to monitor, steer, and optimize program progress and success.
- Oversee the development and production of all relevant recurring communications within the scope of work. Production includes writing original content and the selection of the most relevant third-party articles and images for inclusion.
- Grow social media following through paid and organic strategies, sourcing and developing content for all relevant social media accounts and leveraging the power of multipliers to extend the messaging. Develop social media toolkits for key campaigns, events, and conferences.
- Ensure that all economic competitiveness content on Chamber websites is current and relevant. Refresh content and tools associated with key initiatives regularly.
- Develop a testing framework by channel and target audience to optimize efforts and improve messaging and content. Work with third-party vendors and internal team to modify approach through continuous assessment of impact.
- Oversee and/or coordinate the production of reports, publications, infographics, specialty items, and event assets, etc.
- Bachelor’s degree or comparable experience in marketing, communications, English, or related field.
- Seven to ten years of experience working in a marketing role, economic development marketing experience a plus.
- Proven track record utilizing knowledge of current marketing, public relations, social and other digital campaign best practices.
- Strong project management and organizational skills, experience using a project management tool such as Asana or Cayzu is a plus.
- Superb understanding of the mechanics of writing; an expert editor with experience writing web and advertising copy. Ability to understand the audience and tailor copy to meet the needs of industry specialists and the broader public, alike.
- Experience managing staff, contractors and vendors strongly preferred.
- Experience using WordPress or a similar website content management platform.
- Proficiencies in MS Office, including Outlook, Word and Excel.
- Client-focused with a collaborative approach to developing content
- Strong interpersonal and communication skills (verbal and written)
- Ability to manage multiple projects and prioritize responsibilities
- Strategic thinker with an innate curiosity, the ability to learn, retain and apply new information
- A self-starter who can work both independently and as part of a team
- Organizational ability and attention to detail
- Diligence in meeting deadlines and ability to work independently and under pressure
The Chamber provides all the benefits of working for a mid-size business combined with the values and mission focus of a nonprofit. As part of a leading organization in the region’s business community, team members have access to a wide array of resources, connections, and opportunities throughout their career with the Chamber. With 60+ employees, the Chamber is right-sized for new team members to have the support of their talented colleagues, opportunities to lead, and room for personal and professional growth. The Chamber offers its employees a dynamic, fast-paced environment with competitive salaries and an excellent benefits package.Learn more about Chamber culture and benefits.
Work ConditionsThe Chamber is currently working in a hybrid work environment that allows for a flexible work schedule. When in the offices, this individual will work in a typical office environment. On a standard workday, the majority of time is spent sitting at a desk, using the computer and speaking on the phone. However, at times, this role will be required to attend Chamber events or related outside meetings/events on behalf of the Chamber. These meetings/events may take place outside of regular business hours and outside of center city Philadelphia.
Please note that the Chamber requires all employees to be fully vaccinated against Covid-19.
The Chamber of Commerce for Greater Philadelphia is an Equal Opportunity Employer that is committed to building a culturally diverse staff. We strongly encourage applications from candidates of all backgrounds.
To Apply
Qualified candidates should submit a cover letter, resume and writing samples/portfolio (writing samples should consist of examples of marketing materials, social media posts, and white papers/reports/blog content), and the names/contact info of three professional references to upload with the application. Applications that fail to fulfil this requirement will not be considered.
#J-18808-Ljbffr-
Brynmawr, Blaenau Gwent, United Kingdom Bryn Mawr College Full timeThe Chamber brings area businesses and civic leaders together to promote growth and create opportunity in our region. We support our members with practical, inspiring programs, resources, initiatives, and events. All that we do serves one clear, bold goal: to make Greater Philadelphia a great place for good business. Primary Purpose The Manager of...
-
Manager, Events
4 weeks ago
Brynmawr, Blaenau Gwent, United Kingdom Bryn Mawr College Full timeVice President of Operations & Finance and Director of External Relations Objective: The Main Line Chamber of Commerce Manager of Events and Communications will be an active part of the Chamber team with key responsibilities for logistical planning and execution of the Chamber’s signature and networking events, and for the Chamber’s communications and...
-
Brynmawr, Blaenau Gwent, United Kingdom Bryn Mawr College Full timeThe Greater Philadelphia Cultural Alliance seeks a President who will help develop and articulate a compelling vision and roadmap for both the Alliance and the cultural sector as a whole, and who will champion this vision with stakeholders and constituencies at the local and national levels. The President will be a dynamic, forward-thinking, collaborative...
-
Accounts Manager
4 weeks ago
Brynmawr, Blaenau Gwent, United Kingdom Bryn Mawr College Full timeWe support our members with practical, inspiring programs, resources, initiatives, and events. Interact with members regularly via phone, email, virtual meetings, and in-person meetings. This includes working closely with MMAT members, with a focus on engagement, retention, database management, and maintaining frequent communications with these members....
-
Lead, Employment Opportunities
4 weeks ago
Brynmawr, Blaenau Gwent, United Kingdom Bryn Mawr College Full timeUnited Way of Greater Philadelphia & Southern New Jersey’s (UWGPSNJ) mission is to end intergenerational poverty in our region by harnessing, leveraging and strategically investing the collective power of donors, advocates and volunteers, to help individuals and families break the cycle of poverty. Team Summary: The Employment Opportunities &...
-
Digital Content Manager: Visit Philadelphia
3 weeks ago
Brynmawr, Blaenau Gwent, United Kingdom Bryn Mawr College Full timeAs the region’s official tourism marketing agency, VISIT PHILADELPHIA is our name, mission, job, and our passion. We give Philadelphia a voice through groundbreaking advertising campaigns, a nationally recognized web and social media presence, and collaborative relationships with local and national partners. We want people to visit Philadelphia and love...
-
Senior Specialist, Data Quality Analysis
4 weeks ago
Brynmawr, Blaenau Gwent, United Kingdom Bryn Mawr College Full timeAbout the Partnerships for Employment Pathways Department: The Partnerships for Employment Pathways department collaborates with partners locally, regionally and nationally to support career-connected education and employment pathway opportunities for youth and young adults. We do this by engaging the regional business community to understand their current...
-
Director of Communications and PR
4 weeks ago
Brynmawr, Blaenau Gwent, United Kingdom Bryn Mawr College Full timeArden Theatre Company seeks an experienced professional for a management position in the company. Reporting to the Director of Marketing and Communications, the Communications Manager is responsible for implementing awareness initiatives and supports a broad range of communication efforts. The Communications Manager will work with the organization’s public...
-
Director of Development
3 weeks ago
Brynmawr, Blaenau Gwent, United Kingdom Bryn Mawr College Full timeThe Director of Development & Board Liaison plays a critical role in helping the Greater Philadelphia Cultural Alliance fulfill our mission of leading, strengthening and amplifying the voices of Philadelphia’s arts and cultural community. The Alliance’s work promotes that mission through initiatives that build support for arts and culture, grow and...
-
Brynmawr, Blaenau Gwent, United Kingdom Bryn Mawr College Full timeThe Cambodian Association of Greater Philadelphia (CAGP) has provided programs and services for the Cambodian, immigrant, and refugee community for over forty years. As a multiservice organization addressing social barriers and disparities for our underserved and underrepresented community, we have been at the forefront of lifting community voices,...
-
Digital Web Manager: Visit Philadelphia
4 weeks ago
Brynmawr, Blaenau Gwent, United Kingdom Bryn Mawr College Full timeAs the region’s official tourism marketing agency, VISIT PHILADELPHIA is our name, mission, job, and our passion. We give Philadelphia a voice through groundbreaking advertising campaigns, a nationally recognized web and social media presence, and collaborative relationships with local and national partners. We want people to visit Philadelphia and love...
-
Brynmawr, Blaenau Gwent, United Kingdom Bryn Mawr College Full timeThe Philadelphia Boys and Girls Choirs (PBGC) seeks an Executive Director to provide dynamic leadership for this nonprofit organization dedicated to preserving and promoting the Philadelphia area’s pre- eminent youth choirs. Established in 1968 as a boys choir, PBGC now serves over 250 youth in the Philadelphia Boys Choir and the Philadelphia Girls Choir,...
-
Executive Director: Impact100
4 weeks ago
Brynmawr, Blaenau Gwent, United Kingdom Bryn Mawr College Full timeImpact100 is a collaborative and forward-thinking nonprofit organization that brings together individual women in order to make large, collective grants. Since its founding in 2008, Impact100 Philadelphia has awarded more than $3.5 million in grants to nonprofits in the Greater Philadelphia region with missions including arts & culture, education,...
-
Brynmawr, Blaenau Gwent, United Kingdom Bryn Mawr College Full timeWe are hiring an experienced Development Director to help us keep growing. If you are dedicated and ambitious, Philadelphia Youth Network is an excellent place to grow your career. Don’t hesitate to apply. The Director of Development is responsible for oversight and day-to-day management of the Development Department, including supervision of the...
-
Case Manager
4 weeks ago
Brynmawr, Blaenau Gwent, United Kingdom Bryn Mawr College Full time$13.75 – $15.00 (pending experience) About the Organization: The Cambodian Association of Greater Philadelphia (CAGP) is the city’s foundation of social, health, and educational or Cambodian and Cambodian Americans for over forty years. With two facilities located in North Philadelphia and South Philadelphia, CAGP has provided programs and services for...
-
Brynmawr, Blaenau Gwent, United Kingdom Bryn Mawr College Full timeThe Philadelphia Unemployment Project (PUP) was founded in 1975 to serve the unemployed and working poor. It has a current staff of seven. PUP has a long history of organizing, advocacy and providing services to unemployed and low-income people. It organizes low-income people and builds coalitions on issues such as access to decent paying jobs, foreclosure...
-
Brynmawr, Blaenau Gwent, United Kingdom Bryn Mawr College Full time €70,000Our dedicated and passionate AmeriCorps members work closely with students, providing individualized attention that helps them feel valued and supported in their learning. In addition to 1:1 tutoring, CYP AmeriCorps members mentor students in small groups, organize school-wide events, and run afterschool programs. 200 City Year AmeriCorps members, ages...
-
Management Executives
4 weeks ago
Brynmawr, Blaenau Gwent, United Kingdom Bryn Mawr College Full timeImpact100 is a collaborative and forward-thinking nonprofit organization that brings together individual women in order to make large, collective grants. 5 million in grants to nonprofits in the Greater Philadelphia region with missions including arts & culture, education, environment, family, and health & wellness. Impact100 Philadelphia engages women in...
-
Community Management Executive
2 weeks ago
Brynmawr, Blaenau Gwent, United Kingdom Bryn Mawr College Full timeIts members, as well as the cultural community as a whole, count on the Alliance for leadership in policy and community engagement through advocacy initiatives; signature research reports on the health and growth of the sector; robust professional development and membership services; The arts and culture sector makes Philadelphia a world-class city and makes...
-
Community Management Executive
5 days ago
Brynmawr, Blaenau Gwent, United Kingdom Bryn Mawr College Full time €145,000 - €160,000Its members, as well as the cultural community as a whole, count on the Alliance for leadership in policy and community engagement through advocacy initiatives; signature research reports on the health and growth of the sector; robust professional development and membership services; The arts and culture sector makes Philadelphia a world-class city and makes...
