Digital Marketing and Branding Lead
3 weeks ago
Head of Campaign National Consumer Brand
West Midlands: Hybrid 2/3 (WFH)
Competitive Salary & Package
This is a fantastic opportunity to join this progressive business in a leadership role, leading the strategic direction of the brands multi-channel brand campaigns, with a talented team in delivery functions. The Brand:
~ Heritage consumer brand
~£Continued investment (people, technology and resource)
~ Transformation projects in Digital and Tech
~ In house Paid Media/ Digital team, Analytics and Insights team and Creative team.
~ Agency for TV Media/ ATL campaigns
~ Fantastic working culture. Great benefits package
~ Exciting and fun consumer brand. With growth firmly on the agenda they have and continue to build out a fantastic Brand. Nurturing their existing loyal customer base as well as a focus on new customer acquisition, in this role you will be responsible for setting the customer comms strategy be managing multi-channel brand campaigns and messaging.
Reporting into the Marketing Director, and supported by the wider marketing team (circa 30 people), your key responsibilities will include :
in the development of the brands campaign strategy, ensuring brand consistency across channel including content, PR and Socia Media plans.
manage the brands campaign plan, briefing and coordinating plans and guidance for the team.
and approve creative work to ensure alignment with brand objectives and standards.
the brands PR strategy to ensure continued growth, maximizing exposure for the strategic and tactical priorities.
Highly organised with great project management skills
Excellent attention to detail, with great content and comms skills
Ideally previous experience managing creative, or a good eye for creative design with an understanding of best practice in design principles across different formats.
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