Brand & Creative Strategist | Contract
2 weeks ago
Full-time Role type: Contract Full-time
Remote status: Fully remote
Reporting to: Head of Marketing / Tony Christensen
At Brick, the Creative Strategist will be the lead ideator on brand accounts, focusing on improving the company’s marketing and advertising plans.
The Creative Strategist will work within team Pods and have an expert understanding of paid media creative best practices, their client’s brand, performance goals, historical data, industry trends, and consumer behaviour.
Although the creative strategist may also assist and offer opinions on individual ads or campaigns, their primary focus is setting the clients' (brand’s) overarching creative strategy to increase their brand growth.
The Creative Strategist role integrates both the creative teams within a brand as well as the paid media team. They must have extensive knowledge of both the elements that make a creative successful and how creatives differentiate on various advertising platforms. Performing market research regarding customer demographics. They know how to quickly leverage positive results and how to turn around a missed opportunity if campaign performance takes a hit.
The Creative Strategist role is very client-facing; the role will pitch new creative ideas to clients, copy creation/script writing, own the creative brief, and follow through on the execution and review of ads from the beginning inception of a creative idea to send.
Lead the creative direction and strategy for clients within the pod
• Client go-to for creative questions, status updates, feedback requests, and all things strategy and scope
• Make strategic creative decisions for the next ad deliveries based on live data and performance learnings
• Reviews and provides clear and actionable feedback to editors, graphic designers and content creators
• Analyze, develop and dictate creative hypotheses and tests to move the needle on KPIs — from increasing CVR, CTR, or ROAS to driving brand awareness
• Examining market, industry, and platform reports to identify important trends and trend shifts and implementing best performance creative strategy across platforms
• Analyze creative performance using data from platforms like FB ads manager and set up creative tests
• Own creative kickoff and creative brainstorming meetings
• Own project creative and timelines from start to finish, contributing to your pod's success
• Craft and present creative road maps
• Monitoring the progress of marketing media throughout development and ensuring on-time delivery
• Adjust or end marketing strategies if results are not meeting expectations
• Ensure that there is a regular flow of new creative for client ad accounts
• Ensure that creatives have the best possible chance of achieving the client's objectives while aligning with the rate/pace at which we are testing creatives
• Ensure the rate/pace at which we are testing creatives is right for the client and has been agreed upon with the client. Know the client brand guides like the back of your hand
• Own final say on the quality of concepts presented
• Perform market research regarding customer demographics
• Host meetings to test the effectiveness of a marketing strategy
• Delegate creative requests to designers and video editors• Source & negotiate terms with creators for brand creative
• Continue to expand upon creative knowledge
Knowledge and ability to use various marketing and business software such as Google Drive, Slack, FB library, Google Keywords
• Significant Experience in Media Buying across various platforms & Ability to make an impact on direct response performance: Facebook, Instagram, Google, Snapchat, TikTok, and Natives to name a few
• Basic Graphic design & video editing
• Analytical skills: the ability to examine information such as sales data, market trends, performance merics, customer reviews and more, then make logical assessments
• Communication: The ability to convey information effectively, both verbally and in writing, is a crucial skill. Clear communication allows Creative Strategists to articulate their vision and plans when working with clients or supervisors.
• Financial knowledge: When creating a marketing strategy, a creative strategist should have a strong understanding of financial principles. This helps them identify the best course of action regarding spending levels on campaigns.
• When developing a marketing strategy, it's common for a Creative Strategist to work with a broad range of projects, potentially including multiple marketing campaigns. An organized approach to managing a creative strategy is essential for ensuring that all elements work cohesively.
• Planning: A creative strategist's vision for a company often involves many components all working toward pre-determined goals. Planning skills allow the creative strategist to clearly lay out the steps required to execute a marketing strategy, providing a logical progression from campaign creation to completion. Strong planning skills also help all staff understand their roles within the marketing strategies.• Experience creating or directing User Generated Content
Understanding how others feel is an important element of creating effective marketing strategies. When it comes to directly assessing individual interactions and making judgments based on larger collective sentiments, an empathetic nature is a useful marketing skill. By using empathy, creative strategists can better relate to potential consumers, which makes it easier to view their potential strategies from a consumer's perspective.
• Sometimes, when presenting a creative strategy for a company or client, the people a creative strategist speaks with may not express enthusiasm about the ideas that the creative strategist proposes. An inspiring personality allows a creative strategist to convince others to see their passion for an idea, helping others believe in the idea as well. Creativity: Thinking creatively about marketing solutions allows a Creative Strategist to identify unique approaches that separate a brand from its competitors and grows its ability to scale.
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