Sales/marketing manager
1 month ago
Calo is an app providing personalized meal plans for busy people through nutritional algorithms, built with love by chefs, nutritionists, and software engineers.
Launched in Bahrain in 2019, we have since expanded to 5 countries in the region, delivered millions of meals to our customers, and launched our very own Grab & Go Cafe concepts.
With our expansion in the UK, we’re looking for a star player to join our team as a Marketing Manager Your job will be to develop, execute, and oversee marketing and growth strategies tailored to the UK, helping us stay fresh and competitive.
Build quarterly and monthly local marketing strategies derived from the company’s goals
Own marketing KPIs tracking and achievement such as: achieving growth and delivery targets
Lead and grow a team of marketing specialists
Manage marketing budgets and spend on a monthly and quarterly basis ensuring optimal resource allocation
Oversee customer communication plans & CRM process
Own the development of engaging localized marketing calendar
Launch marketing campaigns end-to-end, to acquire customers across various channels
Identify key customer segments to tailor marketing messages
Work cross functionally with customer experience, product, growth, design, local teams,, food team, etc to align on new launches, targets, campaign development, etc …
Ensure all customer acquisition activities comply with local regulations and ethical standards
Ensure excellent customer experience and journey
Continuously monitor,analyze and report on campaign performance data to optimize ROI and adjust strategies accordingly
Conduct thorough market research to understand customer behavior, preferences, trends, and competitors' activities
Bachelor’s degree in Marketing ora related field
~3+ years of marketing experience, with at least 1 year in a managerial role
~ Exceptional communication and writing skills in English
Proven experience in planning and executing successful customer acquisition campaigns
Data-driven growth mindset with the ability to analyze and interpret performance metrics
Proficiency in digital marketing tools, social media platforms, and market research techniques
Strong organizational skills with the ability to manage multiple projects simultaneously
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