Senior Marketing Communications Executive

Contract: 12 months Fixed Term Maternity Cover – 40 hours per week
is a registered charity, inspiring a lifetime of creativity for audiences, artists and participants throughout Plymouth and the wider region. As the principal home of performing arts in the Southwest, we engage and inspire many communities, creating memorable experiences for people from all backgrounds. TRP do this by creating and presenting a breadth of shows on a range of scales, with their extensive creative engagement programmes, by embracing the vitality of new talent and supporting emerging and established artists, and by collaborating with a range of partners to provide dynamic cultural leadership for the city of Plymouth.
As the largest and most well-attended regional producing theatre in the UK, we present diverse productions on our three stages: We’re looking for someone full of enthusiasm and with a creative mind, who’ll be able to maintain their strategic approach in amongst the glitz of theatre You’ll have a track record in one or more areas of Strategic Communications, Marketing, Development, Media Relations, or Advocacy, and be able to confidently demonstrate transferable skills and experience that will support your delivery in these areas.
You’ll be a champion of efficient and dynamic communication strategies, and be able to review, update and deliver against these.
You’ll have experience of developing and delivering strategic advocacy campaigns for short, medium, and long-term objectives, have strong commercial and financial awareness, and be an experienced and collaborative line manager who can set clear routes to goal delivery and support team development.
You will support your teams to deliver our new Creative Strategy- creating, making, building, and presenting world class theatre in Britain’s Ocean City.
Oversee TRP’s marketing output to deliver highly effective campaigns that engage audiences and support the organisation’s strategic objectives.
Ensure marketing activity reaches financial targets, is segmented and targeted, delivered on brand and that assets and communications are of the highest standard.
Provide excellent leadership for the Marketing Manager, Media & Communications Manager, Development Manager, Digital Content Manager and Design Manager, and their teams, ensuring the strategic alignment of the teams’ outputs to support the Vision & Mission of TRP.
Develop and manage relationships with a broad range of internal and external stakeholders to ensure the impact of TRP’s charitable work is understood, valued, and supported via a year-round programme of communications and events.
Ensure all marketing, communications and digital activities are in line with TRP’s brand, Creative Strategy, and business objectives.
Lead the planning, development and delivery of the marketing and digital strategy using a full mix of communications and marketing tools, including digital and social media, advertising, Front of House spaces, direct marketing, web development, email marketing and the production of brochures and flyers.
Liaise with TRP producers, co-producers and external visiting companies and their agencies on all elements of campaigns, artwork, and performance.
Provide leadership and support to the Marketing Manager in the delivery of the day-to-day running of marketing campaigns and report on their performance against agreed targets and audience segments. Support the Media & Communications Manager in the development and execution of an annual media and communications strategy to promote the work that TRP undertakes across the region.
Work with the Design Manager to ensure that all TRP collateral adheres to brand guidelines. Set and maintain standards of excellence in design and brand across Marketing and Communication teams, and across the organisation.
Support the Digital Content Manager in keeping TRP at the cutting edge of digital communications.
Actively contribute as a member of TRP’s Leadership Team, delivering against strategic goals and TRP’s Creative Strategy.
Champion TRP and ensure our strategic ambitions and Creative Strategy are confidently represented within a range of internal and external forums (both inside and outside of our industry).
Facilitate and support the attendance and contribution of team members to internal TRP project groups and external networks.
Facilitate regular two-way communication within your department to ensure that strategic objectives and operational priorities are understood, and that any organisational change is clearly explained and implemented supportively and with empathy.
Hold financial responsibility for the work of your department, including budget setting and management in line with business plan objectives, monitoring income and expenditure across the year, and understanding and reporting variances that might arise as part of any forecasting process.
Plan and support the delivery of effective recruitment, induction, and development of new team members in line with TRP recruitment policies, and to oversee the welcome, induction and settling in of new team members within the department.
Coordinate departmental activity appropriately ensuring that time, budget, and resource is allocated fairly and consistently to support the achievement of daily tasks and agreed project work on time and within budget.
Develop the potential of your teams by encouraging skills training and shared learning.
Provide pastoral support to Managers within your department in line with TRP’s Positive Performance Framework
Set and monitor KPI’s for the department in line with operational requirements and objectives of TRP’s Creative Strategy & Business Plan.
Cultivate a positive, supportive work environment for your department that provides opportunity for regular ongoing communication and feedback, supports individual and team wellbeing, and creates the conditions for success.
We are committed to our core values of quality, diversity, creativity, and collaboration. As a values-led organisation, it is expected that the post-holder will be an established leader, committed to ongoing professional development of themselves and the teams that report to them, and be accredited by relevant bodies. Be self-motivated and able to use initiative to identify improvements and develop new skills, training, and solutions.
Possess excellent project management skills with strong personal administrative techniques and be able to assess the needs of stakeholders and support others to deliver to deadlines.
Set standards of quality and drive a culture of continual improvement.
Be flexible, willing, and able to respond to the demands of a public facing organisation that operates 52 weeks a year, and where the show must always go on.
In addition, for the role of Head of Marketing & Communications, we hope to find someone with the following values-led attributes:
Builds relationships with industry and local peers to maintain a solid and supportive understanding of current and possible trends.
We aim to empower everybody in the organisation to adopt a flexible, open-minded, and imaginative approach.
Imaginative and enthusiastic approach to finding and testing creative marketing ideas.
Ability to manage a personal workload, setting own priorities and working on multiple projects, targets, and deadlines.
Strong evaluation ethos with the skills and passion to understand and celebrate the impact of marketing activity.
Diversity:
Able to consider the needs of a variety of audiences and create innovative and effective ways to engage with groups and communities.
Works with a wide variety of colleagues from senior staff to casual employees across the organisation.
Quality:
Significant and relevant experience in a Marketing role.
Strong understanding of the use and application of marketing data sources and a passion for meeting and exceeding targets.
Excellent attention to detail and communication skills.