Product Manager

2 weeks ago


London, United Kingdom TikTok Full time

TikTok is the leading destination for short-form mobile video. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Our platform is built to help imaginations thrive. That's how we drive impact - for ourselves, our company, and the communities we serve.
The Product Solutions and Operations (PSO) team's goal is to help businesses have seamless experiences with our advertising solutions, by crafting activations to push our most strategic ad solutions to market and identifying key product needs from our biggest clients. We're a global team with regional hubs in Singapore, China, Israel, London, Milan, Madrid and multiple US locations.
As a Product Marketing Manager, you will lead go-to-market for advertising solutions in Europe. Sitting as part of the Product Solutions & Operations (PSO) team, you will collaborate closely with in-market sales, headquarter product and local product marketing teams in a high growth environment. As the successful candidate, you must have experience working in digital marketing/media. This is a full-time position.
As a Product Marketing Manager, you will lead go-to-market for advertising solutions in Europe. Sitting as part of the Product Solutions & Operations (PSO) team, you will collaborate closely with in-market sales, headquarter product and European product marketing teams in a high growth environment. As the successful candidate, you must have experience working in digital marketing/media, ideally in a product marketing role.
Own products go-to-market strategy and adoption for TikTok's Performance Ads advertising solutions across EUI.
- Collaborate with HQ product teams and XFN to define the product positioning and execute activations for TikTok's Performance Ads products in Europe
- Work closely with Product Marketing Activation team in local markets to help spread the regional product narrative across Europe.
- Collect product feedback and market intelligence to act as the voice-of-customer for product teams, guiding and helping prioritise upstream development to shape future Performance Ads solutions.
- Utilise data proficiently to deeply understand pain points, formulate business requirements, identify opportunities and prioritise solutions.
Extensive experience working within media in a marketing or product marketing capacity (4+ years of experience)
- Strong knowledge of media sales and performance solutions (lower funnel solutions, advertising effectiveness solutions)
- Customer service orientation and experience working in a client facing capacity
- A commercial mindset with a history of delivering against stretching performance goals.
To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.



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