Social Media Specialist, Brand Marketing

6 days ago

Charing Kent, United Kingdom Vitality Full time

Team - Technical Marketing, Content & Social
Working Pattern - Hybrid - 2 days per week in the Vitality London, Bournemouth or Stockport office. Full time hours per week.
We are happy to discuss flexible working
Community building
This position combines marketing and social media management skills to architect and enhance Vitality’s social media presence, including interacting with customers (along with the Social Media Servicing team), promoting brand-focused interactive and engaging content, and expanding opportunities for revenue.
You will working with the wider Brand team and agencies to create innovative social media campaigns and ‘always on’ content.
This role reports into the Group Head of Content & Digital Experience to implement strategic, campaign and BAU social media content across all channels.
Deliver Vitality’s social media strategy to increase followers & fans in order to build brand awareness and engagement with our unique propositions.
Delivers high-quality social media content to stimulate positive brand, product consideration and engagement from fans and followers and to present Vitality as an authoritative voice in the Health, Fitness, Wellbeing conversations.
Manages brand social media channels on LinkedIn - Vitality UK, Vitality Business and Vitality Adviser. Supporting the social media manager on content curation, planning, posting and community management.
Support the wider social media channels - Facebook, Twitter, Instagram, LinkedIn, Glassdoor and YouTube to ensure Vitality has a consistent brand tone of voice.
Ensure that all social media marketing content has considered keywords for optimal reach and link building.
Monitor and report on Vitality’s performance in social media platforms using tools such as Brandwatch and Google Analytics to make recommendations based on actionable insights and evolve social media marketing strategies and campaigns as appropriate.
Attend events and shoots as required during working hours or out of hours to capture ‘behind the scenes’ content for use across Vitality social media platforms.
Manage and facilitate social media communities by responding to social media posts and developing discussions (as relevant with the Social Media Servicing team) to ensure issue resolution and exceptional customer experience, and overseeing the social media tone of voice and personality.
Attend networking events on a regular basis to keep abreast of industry movements and evolve Vitality’s social media marketing best practices and strategies as relevant.Content creation and storytelling.
Major social media platforms like Facebook, Twitter, Instagram, TikTok and YouTube.
Strong organisational skills for planning.
Communication skills for internal updates and stakeholder management.
Data collection and analysis
Ability to distil technical content into digestible, social-first posts.
Keen interest in social media platforms - algorithm changes, emerging content, trends.Bonus Schemes - A bonus that regularly rewards you for your performance
A pension of up to 12%- We will match your contributions up to 6% of your salary
Our award-winning Vitality health insurance - With its own set of rewards and benefits
Life Assurance - Four times annual salaryThese are just some of the many perks that we offer Help you to be the healthiest you’ve ever been.
Help you advance your career by playing you to your strengths.
Give you a voice to help our business grow and make Vitality a great place to be.
Provide a healthy balance of challenge and support.
Recognise and reward you with a competitive salary and amazing benefits.
We commit to all these things because we want you to feel that you belong, and are supported to be happy and healthy.

Vitality is a multi-award-winning UK insurance brand, here to make the world a healthier, happier place.

Diversity & Inclusion
We’re committed to diversity and inclusion because it’s good for our employees, for our business, and for society. If we are fortunate in receiving a high volume of quality applications we may need to close this vacancy early

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