Nationwide House

3 weeks ago


United Kingdom Nationwide Full time

Marketing and Corporate Affairs Manager – (Personalisation Strategy Manager) 12 Month FTC
~ Marketing and Corporate Affairs Manager – (Personalisation Strategy Manager) 12 Month FTC
Contract Type: Fixed Term Contract
We're happy to consider flexible working approaches for this role
We are passionate about creating and delivering personalised interactions that our customers love and that deliver the best possible outcomes for our customers making banking fairer, more rewarding and for the good of Society.
To achieve this, we are on an exciting journey to redefine our marketing personalisation strategy which will ensure we drive an increase in customer satisfaction, member financial benefit and commercial growth. It’s an exciting time to join the team as we are embarking on a significant uplift in our capability with a multiyear programme of investment in people, data and technology to support the delivery of our new strategy.
This role specifically sits within the ‘Personalisation and Performance team’ and you’ll be working with our Senior Manager in the Personalisation Strategy and Decisioning team.
You will work closely with our creative, data and analytics teams to develop our strategy, as well as our Consents manager, Data Privacy and Legal to understand our limitations and areas of growth opportunity.
At Nationwide we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected.
For this job you'll spend at least two days per week, or if part time you'll spend 40% of your working time, at one of our offices. You can also find out more about our approach to hybrid working here .
Supporting the Senior Manager and Head of department, working within an emerging and evolving team, you’ll be responsible for:
Day to day running of the ‘Personalisation Squad’, collaborating with creative and data solutions teams to identify opportunities to test, learn and improve our ability to deliver personalised interactions across our Internet bank & Nationwide App estates, in time, expanding to other marketing channels such as Email and co.uk.
Working with our Planning and analytics functions to ensure that all work has a “value” and can be prioritised for delivery accordingly. Working closely with the Consent Strategy manager to understand our ability to personalise content today within risk tolerance and ensure that we set ourselves up for future success with consent strategy recognised as a key enabler for personalisation.
Helping to increase the profile of the team, supporting working relationships across Customer, Brand and Engagement as well as the wider business, including Data Privacy, Legal and our retail colleagues to gain support for personalisation initiatives.
Support the senior management team in delivering regular stand ups, planning and prioritisation sessions, co-creation workshops to ensure pace and progress again plan.
You will be an experienced marketing and communications professional and ideally you will also bring experience from a financial services background with the following:
Experience of working in a range of marketing and/or engagement roles delivering effective marketing campaigns, specifically owned media channels both offline and online
Excellent planning & organisational skills and the ability to manage a breadth of multiple competing priorities and deliverables with a history of excellent decision making and critical thinking.
A proactive, collaborative and solution-oriented approach creating a supportive working culture
Comfortable understanding, analysing and interpreting complex data and insight to inform decision making and playing back to senior stakeholders
It’s also about being clear, precise, and using language that we and, importantly, our customers and members can understand.
Push for better - Thisisabout aiming high and constantly looking for better in how we work together and serve our customers and members.
A personal pension – if you put in 7% of your salary, we’ll top up by a further 16%
Life assurance worth 8x your salary
A great selection of additional benefits through our salary sacrifice scheme
Access to an annual performance related bonus
Access to training to help you develop and progress your career
Nationwide is the world’s largest building society. We’ve got the scale to compete with the big banks, but we’re not a bank.
As a building society, we’re owned by our members – that’s our customers who have their current account, mortgage or savings with us. It means we can do things differently to deliver our Purpose – Banking – but fairer, more rewarding, and for the good of society.
We want everyone in the UK to know that they don’t have to bank with a bank. As if by magic, a chart will appear giving an indication of what these financial benefits could look like.
Annual Performance Related Bonus
Your actual salary and benefits will be detailed in your contract of employment if you join us. For example, your role could include a car allowance, relocation expenses or other benefits not shown here.
Here’s the legal bit: The infographic is an indicative summary of some of the key benefits which you may receive if you are employed by Nationwide and these are subject to variation by Nationwide at its discretion. If you work part-time, some benefits may be pro-rated. Location Nationwide House (Swindon) Contract Permanent
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