Senior Director, Brand Management EMEA

3 weeks ago

London, United Kingdom Marriott International Full time

The Director, Change Management & Communications will be responsible for working within the HR and wider EMEA team to support the "people side" of major initiatives such as CSRD impacting our key stakeholders including associates, owners and franchisees as a result of changes deriving from regulatory and other requirements. Primary responsibilities include developing and delivering change management and communications to support Marriott's hotel operations in EMEA inclusive of all lodging segments and brands and across all continent divisions.
The role will be responsible for the development and execution of the change strategy and communication approach for EMEA in scope of these major initiatives. The role will work closely with EMEA HR Special Projects leadership, other EMEA HR Leaderships, corporate Change Management team and continent cross-functional leads as required. Project work consists of developing and deploying change management and communication programs through practical application of change management knowledge, technical capabilities, and interpersonal skills; communication strategies, messaging, tactics, channels, and tools; and learning tools and techniques to successfully achieve milestones and objectives of the project.
The position should have a consultative skill set and approach to problem solving, as well as a flexible and collaborative working style. The resource should be comfortable leveraging standard tools and best practices from prior experience to best meet project needs. Contribute to the development and execution of change strategy in support of high profile projects including CSRD in order to effectively prepare organization for change and manage change risks
Own the design and development of change management deliverables, including case for change, stakeholder analysis, change impact assessment, communication strategy/plan, leadership action plan, etc.
Work with cross-functional project team members to identify and develop solutions for complex project issues, partnering closely to ensure active exchange of information and communication among team
Manage the design and development of projects communications deliverables, according to the project plan and inclusive of production schedules, review protocols, editing, and coordination of distribution through appropriate channels
Manage the design, development, and execution of project communication programs; Support leadership project deployment communications, including presentations, memos, and performance reporting, with a focus on strategic messaging, persuasiveness, and visual attractiveness
Provide analysis and guidance to the design, development, and delivery of training programs and support materials
Develop project change management programs that ensure stakeholders are knowledgeable, prepared, and motivated for the changes and develop the skills and knowledge necessary to be successful
Identify methods and measure the effectiveness of project change programs, set targets, track results, and continuously improve
Develop communication best practices by leveraging internal resources, establishing relationships with external subject matter experts, and conducting research and focus groups, etc.
Manage to detailed change plans with identified deliverables and dates integrated into the overall project plan
4-year bachelor's degree from an accredited university in Communications, Journalism, Psychology, Business Administration, Marketing, or other relevant field
4-6+ years of relevant work experience related to change management and/or communications consulting
Advanced degree or MBA
~ Proven consulting experience supporting large scale transformations, preferably for globally branded organizations
~ Experience delivering change management tools, approaches, and methodologies
~Travel/hospitality/lodging industry experience
~ Experience with social media networking tools and marketing

Expert written and verbal communication skills; Ability to develop "client-ready" presentation material and communicate effectively to broad range of stakeholders (including senior leaders and hotel associates)
Strong service orientation, consulting skills, and ability to interface with senior business leaders
Strong program and project management skills
Proficiency with Microsoft Word, Excel, and PowerPoint applications
Collaborates and works well in a creative, team-based approach to accomplishing work
Active learner - able to enhance personal, professional, and business growth through new knowledge and experiences
makes decisions using data
We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.
Marriott International is the world's largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed.

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