Marketing Business Development Executive

3 weeks ago

England, United Kingdom The Live In Care Company Full time

Business Development & Marketing Executive

The Live In Care Company

Do you have a passion for promoting high-quality live in care and developing strong relationships with professionals whose clients can benefit from your services? Are you a strategic thinker with a proven track record of driving growth in the live-in care industry?

We are seeking an experienced and results-oriented Business Development & Marketing Executive to join our team at The Live In Care Company. In this exciting role, you will play a pivotal role in expanding our reach and market share within the live in care industry.

Minimum Qualifications:

  • Minimum of 1 years of experience working in business development and/or marketing for a live in care provider.
  • Proven record of success in developing and executing strategic marketing plans specifically focused on live in care services.
  • Expertise with lead generation, relationship building, and sales conversion within the live in care industry.
  • Strong understanding of the live-in care market and its target audience including familiarity with local authorities, Solicitors, case managers and financial deputies.
  • Excellent written and verbal communication skills with the ability to tailor messages to diverse audiences.
  • Proficiency in CRM software, marketing automation tools, and data analysis.

Desired Skills & Experience:

  • A creative mind with a strong understanding of digital marketing channels (SEO, SEM, social media) for promoting live in care services.
  • Excellent organisational skills with the ability to manage multiple priorities simultaneously.
  • The ability to build strong relationships with internal and external stakeholders/clients/referral partners.
  • A self-motivated and results-oriented individual with a strong work ethic and passion for live in care.

Responsibilities:

  • Help to develop and implement a comprehensive business development and marketing strategy to achieve new client acquisition goals.
  • Conduct market research and competitor analysis to identify new opportunities for growth within the live in care industry.
  • Manage and execute marketing campaigns across various channels (online, offline, events) to promote the benefits of live in care.
  • Generate qualified leads through targeted marketing initiatives focused on reaching potential live in care clients.
  • Develop and maintain strong relationships with referral partners and healthcare professionals who can connect clients with our live in care services.
  • Create compelling marketing materials and content that resonate with the target audience seeking live in care solutions.
  • Track and analyse marketing performance metrics and make data-driven recommendations for improvement
  • Stay abreast of industry trends and best practices in live-in care and marketing

We Offer:

  • Competitive salary and benefits package
  • Opportunity to make a real difference in the lives of families
  • Work in a dynamic and growing industry
  • Be part of a passionate and supportive team

To Apply:

Please submit your CV to luca.rado@theliveincarecompany.co.uk

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