Head of Category

2 months ago

England, United Kingdom JACOBS DOUWE EGBERTS Full time

For more than 265 years, JACOBS DOUWE EGBERTS (JDE) is inspired by its belief that it’s amazing what can happen over a cup of coffee or tea. We are fuelled by our purpose of creating coffee to make amazing moments happen, to become the most chosen coffee in the UK. Today, our coffee & tea portfolio is available in more than 100 developed and emerging markets, through a portfolio of over 50 brands that collectively cover the entire category landscape led by leading household names such as L’OR, Jacobs, Senseo, Tassimo, Douwe Egberts, Old Town, Super, Pickwick and Moccona.

JDE is part of JDE Peet’s, the world’s largest pure-play coffee and tea company, headquartered in The Netherlands.

What’s it like to work at JDE?

We are proud of our passionate, driven associates that challenge the status quo and pursue mastery in everything they do. Our goal is simple and ambitious – JDE: A coffee & tea for every cup.

Job Description

As Head of Category / Demand Accelerator Controller you will play a pivotal link between Marketing and Sales as the Go to Market execution lead combining Category Development and Shopper Activation excellence, within the Sales function. You will report directly to the Sales Director and as a key member of the SLT & work cross functionally leading the implementation of the category strategy for JDE UK.

You will lead a team of 9 accountable for the development and amplify the execution of our Brands at the point of purchase through Perfect Store initiatives, increased visibility and first class through-the-line execution aligned to our strategies in close collaboration with our Customers, Partners, Sales and Marketing teams. You will also own the strategic agenda required to create value with an Omni-channel approach. You will be responsible for establishing and sustaining strong, collaborative external relationships with senior stakeholders, to ensure JDE are seen as category and activation experts to our key retail partners.

  • Work cross functionally with the Consumer Insight team to develop our category vision and customer specific category strategies, delivering long-term JDE strategic priorities to unlock growth in the category as identified in the AOP, Value Creation Plan and Brand Plans.
  • Recruit, coach and develop your team to become a best-in-class GTM team, highly accountable for delivering growth for both JDE and our customers.

Category Development

  • Lead your team to co-develop, translate and promote a tailor-made category vision for key retailer partners. Monitor the implementation of this strategy and course correct as needed to achieve the defined targets, establishing JDE as the partner of choice for coffee category development.
  • Build highly collaborative relationships with key Senior external stakeholders (including Customer Experience Managers) to establish JDE as a key support partner and unlock untapped opportunities with our chosen retail partners
  • Design and lead Perfect Store strategy and execution, using the monthly cycle to highlight category and sales performance issues and opportunities to maximise performance.
  • Lead team to successfully implement NPD and re-launches, ensuring listings are in line with corporate ambitions, channel strategy & distribution to enable growth of market share and ultimately profit.
  • Ensure the voice of the customer and shopper are represented into key, senior forums ensuring all other functions are aligned to optimum plan and customer requirements. Work with marketing team to provide performance and white space insights for growth as part of the overall brand planning process.
  • Ultimate owner of evaluation (range, space, sales driving activity etc.) to advise cross functionally on sales and profit growth
  • Develop an integrated Shopper Marketing strategy to deliver against key JDE objective, bringing our brands to life in a distinctive way at the point of purchase to drive shopper preference.
  • Work with Marketing teams to develop and execute the annual brand activity & innovation plan, ensuring that we maximise all opportunities to drive ‘through the line’ impact and execution to support feature and ranging standout.
  • Coach team to embed and deliver a best-in-class approach to shopper marketing activities; developing insight, creating effective activations, tracking the correct KPIs and evaluating activities to deliver necessary ROI, utilising digital and data insight to ensure a tight fit to the omnichannel path to purchase in tandem with the eComm teams.
  • Establish robust analysis & evaluation tools for in-store activation plans to support NPD’s and marketing initiatives using customer specific data where possible. Use key insights to inform future strategy development for both the customer & JDE.
  • Work to develop a leading-edge Category and shopper marketing team, ensuring capability development and compelling career pathing within the function and establishing a clear high performing team that is fully engaged
  • Work with the Sales Leadership Team (SLT) to develop overall functional capability and engagement, helping to ensure we build JDE as partner of choice within our customer base and representing the voice of the shopper within all relevant business performance management processes.
Qualifications

Education

Graduate calibre

Experience

This role would suit a graduate with extensive experience predominately gained in Category Development, Buying or Account Management or within a Data Agency role in FMCG:

  • Deep knowledge of UK retail shoppers and customers
  • Experienced coach and line manager
  • Experience of developing category strategies
  • Proven at working in x-functional teams, especially across sales and marketing
  • Marketing literate, able to navigate strategic consumer and brand strategy and executional, commercial detail to develop an integrated strategy
  • Has knowledge of several information system tools (Nielsen, IRI, Kantar, Dunnhumby etc)
  • Able to work closely with numbers and break down complexity to deliver clear messaging
  • Self-Motivated – highly disciplined
  • Influencing skills – good impact presenting to senior management & customers and also credible with Account Managers
  • Be accountable and have a drive to deliver results
#J-18808-Ljbffr

  • Head of Category

    2 months ago

    England, United Kingdom JACOBS DOUWE EGBERTS Full time

    For more than 265 years, JACOBS DOUWE EGBERTS (JDE) is inspired by its belief that it’s amazing what can happen over a cup of coffee or tea. We are fuelled by our purpose of creating coffee to make amazing moments happen, to become the most chosen coffee in the UK. Today, our coffee & tea portfolio is available in more than 100 developed and emerging...

  • Head of Category Management

    4 weeks ago

    London, England, United Kingdom Lime Talent Full time

    Head Of Category ManagementRead on to fully understand what this job requires in terms of skills and experience If you are a good match, make an application.Hybrid 3 days/week – Home Counties£85k - £95kThis is a pivotal commercial role for a well-known FMCG brand in a well-established category.As Head of Category Management, you'll be a key link between...

  • Senior Category Manager

    4 weeks ago

    England, United Kingdom Circle Recruitment Full time €70 - €81

    Role: Senior Category Manager Salary/Rate: GBP70 - GBP 81 per hr (inside IR35) Location: Hybrid - Reading Contract Duration: between 8-18-months We are currently looking for a Senior Category Manager for our government client. This Senior Category Manager role is hybrid, based between working on site in Winnersh 2 days per week, and the remainder of...

  • Senior Category Manager IT

    1 month ago

    England, United Kingdom Procurement Heads Full time

    Procurement Heads Industrial practice has been retained by National Gas to recruit a Senior Category Manager for IT. National Gas are proud of the role they play at the heart of Britain's energy system. Their skilled colleagues bring gas to around 23m homes and over 200,000 businesses, including heavy industries and power stations that keep the lights...

  • Category Manager

    1 month ago

    England, United Kingdom Procurement Heads Full time

    Procurement Heads Industrial practice has been retained by National Gas to recruit a Category Manager for Control Systems. National Gas are proud of the role they play at the heart of Britain's energy system. Their skilled colleagues bring gas to around 23m homes and over 200,000 businesses, including heavy industries and power stations that keep the lights...

  • Category Manager

    3 weeks ago

    Denton, England, United Kingdom JAM Recruitment Full time

    A leading supplier of procurement solutions to a variety of sectors including, but not limited to, the health sector (care homes, NHS etc.), education and hospitality is looking for a Category Manager to join their team based in East Manchester (hybrid working agreement). The business is proud of delivering efficiency, quality and value to their...

  • Category Manager

    1 month ago

    England, United Kingdom Procurement Heads Full time

    Procurement Heads Industrial practice has been retained by National Gas to recruit a Category Manager for Emissions. National Gas are proud of the role they play at the heart of Britain's energy system. Their skilled colleagues bring gas to around 23m homes and over 200,000 businesses, including heavy industries and power stations that keep the lights on,...

  • Category Manager

    4 weeks ago

    England, United Kingdom Zachary Daniels Full time €30,000 - €35,000

    CATEGORY MANAGER MANCHESTER GBP30,000 - GBP35,000 + BENEFITS Buying or Product Developers, this is a brilliant opportunity for you!If you love product, but also the analysis behind how you can drive sales & profit then a category focussed role like this could be a great move for you.This is an established & reputable high street retailer where you'll...

  • Category Manager

    1 month ago

    England, United Kingdom Procurement Heads Full time

    Procurement Heads Industrial practice has been retained by National Gas to recruit a Category Manager for Emissions. National Gas are proud of the role they play at the heart of Britain's energy system. Their skilled colleagues bring gas to around 23m homes and over 200,000 businesses, including heavy industries and power stations that keep the lights...

  • Senior Category Manager

    1 month ago

    England, United Kingdom Procurement Heads Full time

    Procurement Heads Industrial practice has been retained by National Gas to recruit a Senior Category Manager for IT. National Gas are proud of the role they play at the heart of Britain's energy system. Their skilled colleagues bring gas to around 23m homes and over 200,000 businesses, including heavy industries and power stations that keep the lights on,...

  • Category & Insights Manager

    4 weeks ago

    England, United Kingdom Country Choice Full time €5,500

    Country Choice are currently recruiting for a Category & Insights Manager to join the Marketing team on a full time, permanent basis, reporting to the Head of Marketing & Strategy. This role is offering a hybrid working contract, with 1 day per week in our Orpington office for Team Collaboration, so you must be in a commutable distance and open to...

  • Category Manager

    1 month ago

    England, United Kingdom Procurement Heads Full time

    Procurement Heads Industrial practice has been retained by National Gas to recruit a Category Manager for Control Systems. National Gas are proud of the role they play at the heart of Britain's energy system. Their skilled colleagues bring gas to around 23m homes and over 200,000 businesses, including heavy industries and power stations that keep the...

  • Category Manager

    1 month ago

    England, United Kingdom Procurement Heads Full time

    Procurement Heads Industrial practice has been retained by National Gas to recruit a Category Manager for Asset Health. National Gas are proud of the role they play at the heart of Britain's energy system. Their skilled colleagues bring gas to around 23m homes and over 200,000 businesses, including heavy industries and power stations that keep the...

  • Junior Category Manager

    4 weeks ago

    England, United Kingdom Zachary Daniels Full time €26,000 - €28,000

    JUNIOR CATEGORY MANAGER MANCHESTER GBP26,000 - GBP28,000 +BENEFITS Buying or Product Developers, this is a brilliant opportunity for you. If you love product, but also the analysis behind how you can drive sales & profit then a category focussed role like this one could be a great move for you.This is an established & reputable high street retailer where...

  • Category Insight Manager

    4 weeks ago

    England, United Kingdom Country Choice Full time €5,500

    Country Choice are currently recruiting for a Category & Insights Manager to join the Marketing team on a full time, permanent basis, reporting to the Head of Marketing & Strategy. This role is offering a hybrid working contract, with 1 day per week in our Orpington office for Team Collaboration, so you must be in a commutable distance and open to...

  • Category Manager

    3 weeks ago

    Alconbury, England, United Kingdom westland horticulture ltd Full time

    Due to an internal move, we have an opportunity for an experienced ‘Category Manager’ to join our dynamic team in Alconbury Hill. Reporting to the Head of Category and Insight, this role will be instrumental in supporting profitable sales and market share growth across a diverse range of customers buying from our gardening, pet and bird portfolio.Please...

  • Category Manager

    4 weeks ago

    Milton Keynes, England, United Kingdom Marshall Motor Group Full time

    Category ManagerAny additional information you require for this job can be found in the below text Make sure to read thoroughly, then apply.Location: Head Office - Milton KeynesSalary: Competitive basic salary, plus up to 10% performance bonusHours: 40 hours per week, working Monday to FridayBenefits: 25 days annual leave plus bank holidays, life assurance,...

  • Category Manager

    7 days ago

    England, United Kingdom Mitie Full time €10,000

    Join us and help deliver the exceptional, every day. We are looking for a Category Lead / Manager to own, develop and implement the Procurement strategy for the Corporate services categories of spend; reporting into the Head of Procurement - Indirects. Categories in scope may change from time to time but currently include Travel, Fleet, Logistics and...

  • Category Manager

    7 days ago

    England, United Kingdom Mitie Full time

    Join us and help deliver the exceptional, every day.We are looking for a Category Lead / Manager to own, develop and implement the Procurement strategy for the Corporate services categories of spend; reporting into the Head of Procurement - Indirects.Categories in scope may change from time to time but currently include Travel, Fleet, Logistics and Office...

  • Category Manager

    7 days ago

    England, United Kingdom Mitie Full time €10,000

    Join us and help deliver the exceptional, every day. We are looking for a Category Lead / Manager to own, develop and implement the Procurement strategy for the Corporate services categories of spend; reporting into the Head of Procurement - Indirects. Categories in scope may change from time to time but currently include Travel, Fleet, Logistics and...