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Retention Marketing Executive

1 month ago

Bristol, United Kingdom RAC Full time

RAC have an amazing opportunity for a Marketing Retention Executive to work in the B2C Consumer Roadside division. You will own and drive key commercial retention initiatives and support the delivery of the overall RAC breakdown retention strategy.
Using member insight and channel information to understand different customer needs, you’ll identify opportunities to improve existing customer journeys , programmes and propositions that will help drive loyalty and customer retention.
Produce Comms briefs and document customer journeys to support in the development of new propositions and communications for existing customers that will help drive future customer loyalty
Work closely with our channel management to ensure we are implementing improvements in the key customer touchpoints such as breakdown roadside experience, membership call centre and digital self- service to ensure we meet and exceed customer expectations and deliver on the commercial targets
Gain customer insights to help shape our overall retention strategy by organising call listening, market research and undertaking competitor research
Review the performance of existing campaigns with Insight team to identify improvements to optimise on-going performance
Report on and share data insights for key KPIS such as online renewal rates and reward redemptions
You’ll have experience within consumer marketing, ideally within the financial services or retail sector, as well as;
Creative and analytical mindset leading you to understand commercial KPI’s.
Proficiency in Microsoft Office including PowerPoint, Excel
Excellent relationship building and communication skills.
At RAC, our colleagues do whatever it takes to help our customers. As well as a competitive salary, you’ll have all these extra benefits:
~ 25 days annual leave entitlement plus bank holidays.
~ Option to join RAC’s Group Personal Pension scheme where we will match / contribute up to 6.2 x Basic Salary Core Employer funded Life Assurance cover (4 x for pension scheme members) with the option to flex up to 10 x cover through our flexible benefits offering.
~ Family leave support including paid time off, flexibility and resources to help balance work and family commitments.
~ Car salary sacrifice scheme – after 12 months of employment, where you’ll enjoy significant tax savings, including electric vehicle options.
~ Access to Orange Savings, our online discounts portal offering 1000’s of savings on high street retailers, supermarkets, holidays, tech and much, much more.
~ FREE onsite parking.

When you join us you will automatically be opted into our Colleague Share Scheme, called ‘Owning it together’. This is a unique opportunity for our colleagues to get rewarded for the outstanding work they deliver, to share in the future success of the RAC and is no ordinary work benefit, incentive, or bonus
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