Social Media Manager

2 months ago


Trafford Greater Manchester, United Kingdom Uniting People Full time

Key Responsibilities:

  • Develop and execute comprehensive social media marketing strategies to enhance brand visibility, engagement, and conversion rates.
  • Build and manage large budget campaigns across multiple social media platforms, ensuring efficient allocation of resources and maximum ROI.
  • Utilise analytical tools and data insights to monitor campaign performance, identify trends, and make data-driven decisions for optimisation.
  • Implement A/B testing and other experimentation methods to refine targeting, messaging, and creative elements.
  • Collaborate with creative teams to develop compelling content that resonates with target audiences and aligns with brand objectives.
  • Monitor and respond to audience interactions, comments and inquiries in a timely and professional manner, fostering positive relationships with followers.
  • Stay up-to-date with industry trends, algorithm changes, and best practices in social media marketing, and adapt strategies accordingly.
Requirements:
  • Proven experience as a Social Media Marketing Account Manager or similar role, with a focus on managing large budget campaigns.
  • Expertise in optimising and controlling engagement on various social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok.
  • Proficiency in utilising analytical tools such as Google Analytics, Facebook Insights, and social media management platforms to monitor performance metrics and derive actionable insights.
  • Strong understanding of social media algorithms, audience segmentation and targeting strategies.
  • Excellent communication skills, with the ability to convey complex ideas and data analysis findings to stakeholders effectively.
  • Detail-oriented approach with a strong emphasis on data accuracy and campaign performance tracking.
  • Proven ability to work collaboratively in a fast-paced environment, managing multiple projects simultaneously and meeting deadlines consistently

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