SEO Specialist Marketing · Support Centre

3 weeks ago


United Kingdom The Dermatology Partnership Full time

About the Role:

We seek an experienced SEO Specialist to lead our search engine optimisation strategy and initiatives. This role is ideal for a digital marketing generalist who possesses a broad skill set in online marketing, with a deep focus on SEO. The SEO Specialist will be responsible for improving our organic search rankings, driving website traffic, and increasing conversion rates. This position requires a blend of technical, creative, and analytical talents to optimise website architecture, content, and linking strategies.

Responsibilities:

  • Develop and execute a comprehensive SEO strategy, including keyword research, link-building, content creation, and technical SEO audits.
  • Collaborate with content creators to ensure SEO best practices are followed and to identify new content opportunities.
  • Analyse performance metrics to understand SEO strategy performance and adjust plans accordingly.
  • Stay updated with the latest industry trends and changes in SEO best practices and adjusting strategies to accommodate these changes.
  • Conduct competitor analysis to benchmark performance and identify areas of opportunity.
  • Work alongside the web development team to ensure SEO best practices are implemented in code and during the website development.
  • Monitor and analyse SEO reports, using tools such as Google Analytics, SEMrush, or Ahrefs, and report on performance to senior management.

Qualifications:

  • Proven experience as an SEO Specialist or similar role in digital marketing.
  • Comprehensive knowledge of standard and current SEO practices, performance analysis and digital marketing tools.
  • Proficiency in web analytics software and keyword tools.
  • Experience with content management systems and an understanding of the technical elements of website architecture.
  • Strong analytical skills and ability to interpret data to drive actionable insights.
  • Exceptional communication and collaboration abilities.
  • Self-motivated with a passion for SEO and digital marketing trends.

What We Offer:

  • Competitive salary and benefits package.
  • Flexible working arrangements.
  • Opportunities for professional development and growth.
  • A dynamic and supportive team environment.

If you are passionate about SEO and digital marketing, and have a knack for driving organic growth, we would love to hear from you. Please submit your CV and a cover letter explaining why you are the ideal candidate for this role.

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