Sales/marketing manager

3 weeks ago


Liverpool, United Kingdom In Technology Group Limited Full time

Job Type: Hybrid (flexible remote and in-office working)
Financial Services
We are seeking an experienced and strategic Digital Marketing Manager to lead our digital marketing efforts in Liverpool. This hybrid role offers the opportunity to drive online growth, enhance customer engagement, and contribute to the success of our financial services organization.
Strategic Leadership: Develop and implement a comprehensive digital marketing strategy aligned with the company's goals.
PPC Management: Plan, execute, and optimize Google Ads campaigns to maximize ROI and deliver measurable results (3+ years of experience required).
Manage targeted advertising on Meta and LinkedIn, driving brand awareness and conversions (3+ years of experience required).
SEO Optimization: Implement on-page and off-page SEO strategies to improve organic search rankings and website traffic (3+ years of experience required).
Email Marketing: CRM Management: Use HubSpot to manage customer relationships, ensuring seamless campaign execution and effective lead nurturing.
Data Analysis: Analyze campaign performance using Google Analytics, providing insights and recommendations to improve results.
Team Collaboration: Work closely with internal teams to ensure marketing initiatives align with overall business objectives.
Experience: At least 5 years of experience in digital marketing, with 3+ years specializing in PPC, paid social, and SEO.
Strong knowledge of SEO best practices , including on-page and off-page optimization techniques.
Hands-on experience with email marketing tools such as Mailchimp and CRM systems like HubSpot.
Excellent communication and project management skills, with the ability to handle multiple tasks efficiently.
Analytical mindset with the ability to interpret data and develop actionable strategies.
Experience in the financial services industry is a plus but not essential.
Competitive salary and benefits package.
Flexible hybrid working arrangements.
Opportunities for professional development and career progression.
A modern office located in the heart of Liverpool.


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