Marketing Executive

Customer Marketing Executive - 12 Month FTC Your manager: Customer Marketing - Commercial
We operate a hybrid working approach, which allows you to manage your time between home and office.

We own 16 of the world’s top 100 Spirits Brands and hold one of the most prestigious and comprehensive brand portfolios in the industry with 240 premium brands available in over 160 countries, including: Absolut vodka, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater, Malfy and Monkey 47 gins, Malibu liqueur, Mumm and Perrier-Jouët champagnes.

Chivas Brothers, the largest brand company in the Group, responsible for the production and management of our award-winning Scotch whisky portfolio
Pernod Ricard Global Travel Retail , the global and EMEA home of the group’s duty free, air travel and cruises business.
The Absolut Group, the brand owner of our global white spirits portfolio, whose Gin brand unit and Business Acceleration team sit in London.

We are an organisation of 2,000 employees in the UK, headquartered in London, in a brand-new office designed with sustainability, ‘conviviality’ and collaboration in mind. Our diverse population of 300+ passionate employees have been creating conviviality since 2001, bringing our premium brands and unforgettable experiences to the UK. At PRUK, we have a culture that blends performance and conviviality: we are recognised as an open and diverse business with a firm commitment to our employees’ wellness, inclusion and safety and to making a positive impact on our industry and environment.

Build and develop a fully integrated team that delivers strategic direction in building brands towards our consumers through advocacy, brand in hand experiential programs, trade advocacy and digital amplification.

Note, this is a fixed term contract for 12 months.

The key purpose of this role is to develop the relevant investment and activation strategy to create world class customer marketing plans across Pernod Ricard UK’s Wine, Spirits and Champagne portfolio. The plan will marry up both brand and customer strategies with the most effective and innovative marketing solutions for mutual growth. Your team will be at the forefront of the path to purchase creating disruptive activation in key flagships brand venues, in key city centres across the UK, driving consumer footfall and purchase through advocacy, activation and digital amplification.

Customer Marketing Activation Plans:
Lead the development of customer marketing plans, brands dependent upon role; Manage the development and implementation of key customer marketing plans
Lead the evaluation of key customer marketing activities; based on sales uplift, ROI, brand objectives and KPI’s
To proactively make recommendations for the development of key customer selling tools (ie selling decks, brand fact sheets) to support sell-in of brand initiatives
To deliver category/channel based presentations for key customer reviews (ie Brand Planning Days, Sales cycle)
To lead the development of price tracking tools for use across customer & brand teams
Financial:
Responsibility for customer marketing budget for your dedicated brand
Monthly reconciliation of A&P spend
To manage key customer management projects and participate in functional team meetings as required
Creating disruptive and engaging activation within the On-Trade leading in the spirts and wine categories
This role is a critical interface between the brand and sales and a clear communicator, effectively communicating key brand and customer plans across the business.
The Customer Marketing Executive will be responsible for the development and implementation of customer plans across both the On Trade and multiple touchpoints.
Financial responsibility for customer marketing A&P delivering accurate reporting
Monthly reconciliation of A&P with team and Finance team
Report to Customer Marketing Lead
Works closely with Commercial stakeholders across all areas in the On-Trade
Works closely with all Marketing teams to ensure full alignment against all projects and events – consultation and delivery of briefs
Sales teams to communicate and reinforce brand plans, negotiate and agree Customer Marketing activity, and gather customer intelligence during regular meetings
Key agencies to lead the development of activities and ensure effective implementation:
Category Management team – CGA to create commercial proposition
Brand In Hand Team – Brand Activation Team, BEAT team, Managed Customer Marketing

Achieves results while balancing rigorous planning and flexible transversal collaboration. Building partnerships and working collaboratively with others to meet shared objectives.
Bold and Agile: Decisive and courageous even in the face of difficult and complex situations and always learns from past experiences. Leverages and values diversity of profiles to build empowered teams and develops talents creating a sense of belonging in an environment that promotes Pernod Ricard values.

For your health, we offer private medical insurance, critical illness cover and an optional healthcare cash plan and dental insurance. Our lifestyle benefits options include 28 days’ annual holiday, your employee pension, share incentive plan, family care, season ticket loans, free mortgage advice, payroll giving and more

You can access lots of gifts & discounts, including an allowance each year to spend on our brands in our staff shop and employee discounts from a range of high street retailers. We have regular events in our very own office bar, employee-run networks, a culture of flexibility and trust and a variety of tools and resources to help you focus on your wellbeing and mental fitness.

You’ll be Empowered to Perform, supported to succeed, and acknowledged for the value you bring.

We’re committed to diversity and inclusion
People are at the heart of everything we do at Pernod Ricard and are the foundation of our collective spirit as ‘Créateurs de Convivialité’. We promote diversity and inclusion throughout our business and supply chain. Similarly, if you would like to discuss opportunities for flexible working or require accommodations or support to complete our application process, please let us know.

Therefore, all are welcome at Pernod Ricard, regardless of your religious beliefs or personal choices on the consumption of alcohol.

In our business, we work together with industry members, civil society, governments, local authorities and UN bodies to promote responsible drinking.