Senior Communications

3 weeks ago

London, United Kingdom Salesforce, Inc. Full time

Marketing & Communications
About Salesforce
We’re Salesforce, the Customer Company, inspiring the future of business with AI + Data + CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. Heroku, the leader in cloud application platforms, is looking for a Senior Marketing Lead to expand our presence and business across EMEA. Reporting to the CMO, this first hire in EMEA marketing will work closely with the new Heroku sales team to roll out campaigns, programs, and events to the EMEA region that creates interest, sales pipeline, and ultimately, new customers.
You will have direct responsibility for shaping Heroku’s presence in EMEA. Work with EMEA sales team and partners to develop marketing plan to increase awareness and create pipeline aligned to EMEA business targets.
- Work with Heroku product marketing and campaigns teams to leverage the right mix of marketing campaigns, sales programs, and content for the region.
- Work with Salesforce EMEA marketing to participate in Salesforce programs, campaigns, and events with attach and cross-sell plays.
- Build relationships with Heroku customers in EMEA for case studies, advocacy, and to include in regional activities.
- Contribute to the EMEA events strategy, focusing on key events across EMEA that deliver strong ROI.
- Proactively oversee project from problem identification and conception to completion.
- Manage relationships and execution with local agencies.
Bachelor’s degree, significant years of relevant B2B marketing experience, ideally in application platform, dev tools, or cloud market segments.
- Data-driven, sales-aligned marketing approach.
- Well-rounded experience in omni-channel campaigns, account-based marketing, field marketing, and conferences.
- Strong project management experience and detail-oriented.
- If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form. We are a recognized Disability Confident member under the UK Government Disability Confident employer scheme. At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.
Salesforce welcomes all.
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