Retail Marketing Manager
4 weeks ago
Location: Watford, UK
Regional Focus: UK + Ireland
Anker is the World's #1 Mobile Charging Brand, with a reputation based in innovation, safety and quality. It also holds market leading positions in floor care + security, with eufy and audio with soundcore. Other company brands also include Nebula and Anker Make.
As part of our exciting expansion, we are now looking for a passionate Retail Marketing Manager to develop, implement and own our offline Retail Execution across the UK and Ireland. You will sit within the Marketing team, working closely with the Creative function, along with Sales and external suppliers to ensure our product launches are supported with best-in-class consumer experiences. You will be an excellent communicator, with the ability to work across multiple projects at any one time, coordinating with diverse teams, all supporting our key campaigns and strategic focus areas.
Skills
As our Retail Marketing Manager, you will have a great understanding of POS, in-store displays and how to engage, educate and influence the consumer within an offline retail environment. You will be able to place our target audience and their journey of discovery and education at the heart of everything you do, introducing our products, key features and consumer benefits, while addressing pre-purchase questions, concerns, and barriers to purchase.
Responsibilities
- Co-create and deliver long-term channel visions for our core brands
- Establish yourself as the main point of contact for all offline Retail Marketing and in-store activity
- Proactively pitch and develop new ideas to grow brand affinity and stimulate sales across existing and new audience segments
- Work with our Sales teams and Retail partners to devise, plan and deliver exceptional product launches
- Keep internal teams and key stakeholders updated with progress, communicating critical paths, delivery dates and any changes to agreed timelines that may impact key projects or launches
- Monitor retail sales, performance and sell into, through and out of channel, with an analytical approach
- Conduct in-store audits, checking to see if our displays are in place, with the correct stock levels and that all promotional pricing and tickets are in place
- Work with our external promoter agencies, devising store ambassador programmes with the correct commercial approach and incentives in place to ensure success
- Attend retail meetings, collecting in-store display briefs, while working with our external suppliers, designers and brand managers to bring an idea to life, and a full in-store launch
- Keep an eye on industry trends and emerging technologies, ensuring we are at the forefront of consumer experiences and retail journeys across physical, and digital experiences
- Utilise strong analytical techniques to evaluate product launch campaigns, seasonal promotions and retail roll-outs, collecting performance data and analytics to apply to the next activities
Requirements
- Strong communication, with exceptional organization and project management skills
- Ability to develop and implement retail launch campaigns, including critical paths and supplier breifs
- Able to manage and track a budget across multiple projects and suppliers
- Highly creative with experience in identifying target audiences and devising retail content plans
- Strong data-driven thinking, with the ability to understand how best to motivate consumers and drive demand through engaging retail experiences
- Up-to-date with the latest trends and best practices in retail marketing and measurement
- Understands and enforces brand guidelines for a consistent representation of our brands and products online, and instore
- A real team player, with the ability to influence and motivate all levels
If the above sounds like you, and you eat, sleep, and breathe all things Retail Marketing, with a nerdy passion for data and insight - we would love to hear from you
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