Product Marketing Specialist

6 days ago

Reading Berkshire, United Kingdom KYOCERA Document Solutions UK Full time

As a product marketing manager you will need a strong blend of marketing expertise, including strong organisational and communication abilities, project management, a deep understanding of marketing and campaign management, strategic thinking, and product knowledge.

It is a hybrid role – 3 days in the office and 2 from home. Responsible for the portfolio's profitability growth in line with the wider business goals, including monitoring and action plans for remedial action if required.
Additional responsibility as deputy Product Marketing Manager and sharing the responsibility for the Document Solutions, Content Services, and the Managed Services Portfolio.
Market Research : Analyse market trends, customer needs, and competitor offerings to inform product strategy.
Facilitate communication between different departments to ensure a unified approach to product marketing. Work closely with our vendor/suppler management team to ensure we maximise the marketing/sales enablement opportunities with/from our third-party suppliers. Communications Team : Work closely with the Communications Team to develop marketing collateral and Assets, such as Internal Comms, Social media, Video, Product sheets, Presentations, and Web content, that help sales to effectively communicate the value of our products to prospects and customers and deliver market leading product content and campaigns. Delivery market leading product/offering launches to the market, ensuring the content is dynamic, current and sales enabling. Create and deliver promotions where applicable.
Providing sales teams with Training and Assets/Collateral to effectively communicate product value propositions, and accurate, informative content for both sales and technical.
Continuously monitor and evaluate competitor products and marketing strategies. Keeping abreast with new trends and best practices in industry, sales and marketing. Measure the success of marketing campaigns, analysing performance, and adjusting strategies accordingly.

Marketing Skills : Solid understanding of marketing principles, including market research, segmentation, positioning, and messaging.
You will be required to write copy for marketing promotions/campaigns and social content. The ability to create content internally would be a key attribute.
Excellent communications skills are a must as you will need to drive understanding, training, and content for your portfolio, with strong written and verbal communication skills to effectively convey the value proposition of the product to both internal and external stakeholders.
Product Knowledge : As our Product Marketing Manager - ICT you will have previous experience in a Product Marketing role, preferably experience in delivering ICT based value propositions/products/offerings to market. You will formulate marketing plans with a project team, managing the product/offering lifecycle internally and externally.
You will be working with sales and market data and use it to maximise our sales potential. Developing and executing marketing strategies aligned with overall business goals and objectives.
Customer Focus : Keeping the customer in mind, understanding their needs, and tailoring marketing efforts to address those needs.
Project Management : Efficiently managing multiple projects, deadlines, and priorities. Digital Marketing : Familiarity with digital marketing channels and strategies, including social media, content marketing, and online advertising.
Leadership Skills : Leading and motivating cross-functional teams to achieve marketing goals.

25 days holiday (All statutory bank holidays relevant to regional country) - 1 extra day after 5 years. Part time/temporary employees is a pro rata equivalent.
~ A buying and selling holiday scheme
~ Life Assurance (4 x base salary)
~ Pension Scheme - A total contribution of 8% - 5% Employer and 3% Employee.
~ Company sick pay (1 week after 6 month probationary period in first year, 4 weeks in years 2-3, 8 weeks in years 4-5 and 13 weeks from year 6 onwards)
~ Enhanced Maternity and Paternity leave
~ Employee Assistance Programme
~ Bike2Work Scheme - salary sacrifice scheme to purchase bikes at a discount
~ Electric Car Scheme
~ Lifeworks - Access to discounts / perks
~

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