Design & Usability Analyst
2 weeks ago
Edinburgh (4 days in office)
Consumer reviews have become a hugely important source of reassurance for consumers shopping online. When you are online searching for a hotel, a new tv, a new pair of trainers or a light bulb, chances are that you have read and been influenced by the consumer reviews that you have read of real customers sharing their real-world experiences and insights of a product.
A recent study found that 93% of consumers check online reviews before making a purchase and a product with reviews has a 270% higher chance of being bought as reviews establish credibility, confidence and social proof.
Over 80% of motorists in Europe now go online to research new tyres to buy for their car. DriverReviews was created to help support and simplify the consumer journey by allowing consumers to read genuine and authentic tyre reviews from real motorists who have already bought tyres for the same car make and model that the customer needs.
DriverReviews was launched in 2021 and has quickly grown to become Europe’s largest verified tyre reviews platform, partnering with the largest online tyre retailers and tyre manufacturers to collect and syndicate more than 450,000 tyre reviews from genuine, verified motorists.
If you excel at empathetic listening, navigating conversations to uncover deeper insights, and transforming those insights into actionable recommendations, we want to hear from you.
Design and implement structured research to uncover actionable insights
Interpret qualitative and quantitative data to identify patterns, trends, and key drivers behind customer behaviour
Use active listening and unbiased questioning techniques to ensure authentic and accurate data collection
Bachelor's degree in Human-Computer Interaction, Cognitive Science, Statistics, Psychology, Anthropology, related field, or equivalent practical experience
At least two years commercial experience as a User Researcher working either agency or client-side
Empathy and emotional intelligence to deeply understand and connect with customer perspectives and experiences
Analytical thinking to identify themes and draw meaningful insights from the data
Organisational skills for planning, conducting, and documenting research while managing multiple tasks and deadlines
Adaptability in your research methods and approaches.
Additional languages, preferably German or French
Have familiarity with the eCommerce space
A passion for the automotive industry
Annual salary £32k to £36k per annum depending on experience
~ Pension provision - we pay 5% of your base salary as an employer's contribution
~ Up to 10% discretionary annual bonus based on company's performance
~Life Assurance - up to 4 times your base annual salary in the event of your death while in service
~ Free counselling service and mental health support
~ Cycle to work scheme.
Join us in our mission to simplify and enhance the online shopping experience for millions of consumers across the globe
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