BI & Insights Analyst

3 weeks ago

London, United Kingdom MSQ Full time

MSQ Data is a centralised data team that sits at the heart of MSQ, the UK’s fastest growing multi-disciplinary marcomms group. We are a growing team of market leading, best-in-class specialists, based in our HQ in Covent Garden. Working closely with all MSQ agencies, who may be providing CRM, media planning & buying, PR or specialist marketing services, we fuse the very best in data insight, smart tech and creativity to drive commercial leaps for its clients.
MSQ Data works in both the B2C and B2B sectors for a range of global clients developing data strategies, insights and martech solutions for delivery in the UK and worldwide.
We provide a highly supportive and stimulating environment for those who want to collaborate with other data specialists to create impactful and effective data solutions for clients.

We’re looking for an Insight Analyst to be responsible for delivering data insight for our clients, helping to inform marketing strategy and creative development. This is an exciting new role, working directly into the Insight Manager and collaborating with the wider team of data specialists, playing a crucial role in helping the business to generate new business and win new clients by using data-driven insight to support pitches and new business proposals across our agencies within the MSQ Group.

This opportunity would suit a data-driven, enthusiastic and proactive problem-solver with an eye for detail, and the ability to understand marketing challenges.

The role will be based in MSQ’s London office (Covent Garden) typically three days per week, with the remaining days working from home.


The Insight Analyst will be delivering insight, using a range of data sources, to help inform the development of marketing strategy, and creative and content development. Collaboration is key to this role - working closely with other analysts, strategists, account and campaign delivery teams as well as multiple client stakeholders globally, across varied projects and new business pitches.

Product / brand sentiment
Product / brand preference
Identify the most appropriate data sources, tools and methodologies needed to answer insights briefs or requests
Use a range of 3rd party data and tools to analyse appropriate data and extract findings that are relevant and meaningful
Provide data-based evidence that supports creative development and/or campaign strategy
Present findings in a clear, visual way that helps to tell a story in line with the wider creative and/or campaign strategy
Collaborate with data, strategy, creative and account teams around the partnership to deliver valuable insight
Help to drive a data-driven culture within the agency to ensure that all decision making is informed by insight
Attend and present at internal meetings, in person or over video call, and occasionally attend and present at client meetings


You’ll probably be in the early stages of your career, working in the world of marketing data and insight. You will naturally be an analytical thinker, with the passion and proactivity to learn and help drive a data-driven culture within our agency, ensuring all decision making is driven by insight.

~ Professional experience working within a data/insight delivery team
~ Netbase, Brandwatch, Meltwater, Sprinklr) to identify product/brand sentiment, emotional analysis and key conversation topics
~ Google Analytics and/or Adobe Analytics to understand website performance, content preferences and customer journeys
~ Experience with customer survey research tools (e.g. Google Surveys, OnePulse, YouGov Direct, Kantar)
~ Experience of building dashboards in visualisation tools such as Tableau or PowerBI
~ Proficient use of Excel and PowerPoint
~ Good data visualisation skills
~ General understanding of statistical techniques (e.g. significance testing, sampling)
~ Knowledge of different marketing channels (particularly media, CRM and social) and the applications of data within them
~ Campaign Management tools (CRM), in particular, Salesforce, Adobe
Salesforce, Twilio Segment)
Intelligence tools (e.g. Data analysis tools (e.g. R, Python, SQL)
Digital marketing platforms (e.g. Our Group Diversity & Inclusion Council is dedicated to learning, education and sharing ideas that will break down barriers whilst strengthening our existing inclusive initiatives.

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