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CRM Executive

1 month ago

United Kingdom Midnite Europe Limited Full time €30,000

Salary: up to £30,000

About Midnite

Midnite is a next-generation betting platform that is built for today’s fandom. We are a collective of engineers and designers who all share a passion for sports and gaming. We exist to bring fans closer to the games they love through the rush of winning money. 

Unlike the alternatives, Midnite doesn't feel like a website built two decades ago. Instead, it's a cutting-edge creation, designed and constructed from the ground up with the latest technologies. Crafting an experience that's truly intuitive, immersive, and immediately understandable is no walk in the park, but we thrive on the challenge. We believe we're on the brink of creating something truly awesome. 

About the role 

You will be crucial in shaping and overseeing specific customer lifecycles developing a strategy and CRM roadmap tailored to each cohort. Your primary goals include driving conversion, enhancing early-life retention, preventing churn, and increasing reactivation rates, all measured against top-line KPIs.

Responsibilities  

  • Manage the day-to-day event-driven standalone campaigns across all products. 
  • Develop plans and implement localised and segmented event-driven CRM campaigns, promotions and communications through all available CRM channels. 
  • Work closely with BI and Product to enable a data-driven approach in all lifecycle activities across all channels, ensuring ongoing analysis to determine the ROI and continually optimise lifecycle offers and player communications to maximise revenue and growth. 
  • Evaluating and improvising campaigns for different territories to drive retention KPIs and to ensure the initiatives are in sync with business expectations.
  • Provide regular reporting within the CRM team that can be shared with the broader business. 
  • Bonus cost forecasting.
  • Creating and crediting bonuses.
  • Act as the final approver before any Sportsbook or Casino campaign goes live, ensuring correct bonus setup, accuracy of email/SMS/inbox content and accuracy and compliance of Design assets.
  • Keeping and reactivating players through open (global) and closed (targeted) campaigns.

Requirements 

  • Fluent in English & Spanish speaking
  • You have 2+ years of CRM and Lifecycle automation experience, including email, push, SMS and other CRM channels.
  • Gambling industry experience would be ideal, with Casino as the main focus.
  • Experience working with Braze and/or a similar CRM marketing tool. 
  • You have extensive experience building and executing complex CRM campaigns with multiple stakeholders.
  • Knowledge of SQL is a plus.
  • You have a solid understanding of basic HTML for email, email best practices & industry standards.
  • Up to date on the safer gambling regulations under the UK Gambling Commission. 
  • You are comfortable setting up & executing campaign experiments, analysing the data and extracting key insights. 
  • Exceptional written and verbal communication skills.
  • Strategic thinker who can synthesise and prioritise inputs from various perspectives to create an actionable plan.
  • Comfortable working cross-functionally and cross-culturally, a self-starter and a quick learner.

Working with us

  • You’ll have a key role in which you'll be integral to our company culture and help shape the direction.
  • Enjoy 33 paid holidays a year.
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