Senior Marketing Executive

2 weeks ago

London, United Kingdom Threadneedle group Full time

You will be responsible for developing and delivering integrated marketing and communications plans that are competitive for the UK Direct to Consumer channel.
Ensuring clear alignment to the broader marketing strategy and corporate messaging, as well as contributing directly to the business objectives for this channel, you will be responsible for delivery of client focused communications that meet regulatory requirements. Support development and effectively execute the marketing strategy for the D2C market and investment trust client companies
Achievement of marketing targets in line with agreed KPIs for the relevant business area, and Columbia Threadneedle Investments risk appetite
Ensure all opportunities are maximised, including growing engagement with existing clients and attracting new clients
Effectively execute all marketing activities within agreed budget
Execute marketing plans that are client focused, meets business objectives and is delivered on time and within budget
Proactively develop and drive marketing activity to support key business areas leveraging insights from client and competitor research along with building on previous learnings and recognising market developments
Support Head of Channel Marketing (UK Direct) and Senior Marketing Manager in manging relationships with a number of Investment Trust boards, including production of regular updates, reporting and attendance at Boards, as required
Build a close working relationship with the relevant external agencies and internal teams supporting the marketing team (i.e. investment teams, PR, Retail Escalations (complaints management), Company Secretaries, Content and Digital Marketing teams) to co-ordinate marketing and communications activities. This includes digital marketing, CRM activities, PR, video content, product and market analysis, literature, presentations, digital, social media, events and marketing research
Optimise marketing initiatives to ensure effective ROI on all campaigns, with focus on digital activity
Without exception, ensure all regulatory requirements and internal guidelines / processes are adhered to
Solid experience within a similar Direct/B2C marketing role
Unapologetically client focussed, yet commercially driven with good understanding of financial drivers / requirements
Proven skills implementing marketing strategy, from developing the plan, execution of activity and measurement
Sound knowledge of marketing including experience of the full media mix, promotions and communications (relevant to the Direct/B2C channel)
Experienced campaign manager, leading from agency briefing through to execution, delivery, reporting and post-campaign analysis
Proven project management skills with a track record of delivery to time and within budget
Naturally creative, idea generating and prepared to challenge the norm
Digital Marketing expertise, including CRM/email marketing, PPC, SEO, and Social Media.
Proficient copywriting skills to support enhancement of content developed internally and by agency partners
the role will require communicating on a regular basis to senior management
Experience in WordPress (or similar CMS) preferred, and ability to handle website content
Marketing qualification with significant experience in a client focussed and commercially led marketing role, ideally with an understanding and / or interest in financial products

Here, you’ll find growth and career opportunities across all of our businesses. We’re intentionally built to help you succeed. Our expertise is diverse with more than 650 investment professionals sharing global perspectives across all major asset classes and markets. Columbia Threadneedle is a people business and we recognise that our success is due to our talented people, who bring diversity of thought, complementary skills and capabilities. We are committed to providing an inclusive workplace that supports the diversity of our employees and reflects our broader communities and client-base.
We appreciate that work-life balance is an important factor for many when considering their next move so please discuss any flexible working requirements directly with your recruiter.


Full-Time/Part-Time
Full time Worker Sub Type
Permanent Job Family Group
Marketing/Product Management #J-18808-Ljbffr

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