Customer Relationship Management Manager

3 weeks ago


West Yorkshire, United Kingdom Forward Role Recruitment Full time

Job Description

CRM Manager

Very competitive salary

Hybrid working – 1 day a week in the office

West Yorkshire

Forward Role are working with a high growth e-commerce retailer to recruit a CRM Manager to take ownership and manage the CRM strategy and CRM communication plan.

You will have an in-depth understanding of the customer base, build effective customer segments and continuously search for ways to optimise growth through producing an outstanding email programme that engages customers.

Responsibilities include:

  • Join forces with the wider business to build an email content schedule that supports the main trading seasons and business goals
  • Manage email from end-to-end (planning, briefing design, distribution, reporting)
  • Use every available tool to include personalisation and dynamic content into emails
  • Outline an email segmentation model
  • Create and oversee automated email campaigns and carry out frequent reviews to improve performance against CRM KPIs
  • Build test plans to make sure there is constant learning and optimisation of email performance
  • Analyse campaigns and report on performance.
  • Grow email list

What you will need:

  • Proven experience in a CRM Marketing role
  • Strong understanding of data segmentation
  • Expert knowledge of automated programmes and a number of ESPs
  • Analytical mindset with a creative flair
  • A passion for CRM
  • Ability to work with teams across the wider business
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