Associate Marketing Manager

3 weeks ago


Manchester, United Kingdom Yankee Candle Full time

Job Description - Associate Manager, Brand Marketing - Breville (2401922)
Associate Manager, Brand Marketing - Breville Job Number:
2401922 United Kingdom-England-Manchester United Kingdom-England-Cheadle Location Type - Hybrid Position title: Associate Manager, Brand Marketing - Breville

Manager, Marketing
Contract type: Fixed-term (8 months), full-time, hybrid working system
As an Associate Brand Manager, you will be the driving force behind our product’s market growth and consumer appeal. You’ll help crafting innovative strategies and communicate them effectively to capture the consumers’ attention. Your work will be rooted in a thorough understanding of our consumers, products, and the competitive landscape for Breville brand.
Participates in key brand, category or portfolio initiatives that effectively reach and connect with target consumers.
Ensures all brand communications are consistent with global brand positioning.
Familiar with global brand(s) standards and design language and ensures consistency with brand positioning.
Acts as a brand champion across the business.
Drives product packaging projects to be consistent with product communications hierarchy and brand(s) standards.Supports the creation of a robust business case through the gate-keeping process aligning executive leadership to a brand’s innovation strategy.
Informs marketing metrics, key brand, and quality measures to track and understands the underlying drivers and interaction of each metric.
Analyses shopper insights and market data to feed in to recommended pricing objectives, strategies, and guardrails for key SKUs or categories.
Familiar with how the relationship among pricing measures impacts brand equity.
Brand Communication
Participates in annual brand planning process to set a fully integrated marketing plan and programming utilizing the full marketing mix of advertising, promotions, and trade, working with the Regional and Cluster Marketing teams.
Executes brand communications across brands, countries and regions with purposeful differentiation and reapplication based on portfolio and category strategies.
Participates in briefing agencies on communication objectives, advertising, and media plans.
Develops launch materials, including cohesive brand communications, which drive consumer choice in packaging and advertising.
Understands ROI analysis on projects and tracks projects’ key performance indicators.
Experience in executing marketing plans that are integrated across multiple consumer touch points
Willing to travel 15% of time
Newell Brands has a strong footprint in the EMEA region, with several thousand employees spread over many corporate offices and manufacturing facilities. You might recognise some of our iconic brands, like Breville , Parker, Sistema, Spontex, Crockpot, NUK, Coleman, and Yankee Candle, to name a few.
Flexible hybrid working system (on average 3 days in the office and 2 days at home p.w.)
Unlimited access to LinkedIn Learning – 17,000+ courses for your professional and personal development
Discounts on some of our products from brands Parker, DYMO, Sharpie, Contigo, and others
Employee Referral Program – an opportunity to get a bonus
Global Service Anniversary Program – recognition of milestone service anniversaries and birthdays
Give@Newell – paid time-off for charity activities dedicated for local communities right where you live/work
Access to Employee Resource Groups that foster Diversity, Inclusion & Belonging
If so, please click on “Apply Online” on this site and upload your CV.
If your application is shortlisted, our recruiter will invite you for an initial phone interview.
By submitting your CV you acknowledge having read Newell Brands’ Privacy Statement for Job Applicants available at If you wish to be considered also for other suitable positions with the company, please explicitly indicate so on your CV/motivation letter .
Newell Brands is an equal opportunity and affirmative action employer. We provide all employees and applicants for employment with equal employment opportunities without regard to race, color, religion, gender, age, national origin, sexual orientation, gender identity, citizenship, immigration status, marital status, military status, any covered veteran status, disability status, genetic information, caregiving responsibilities or any other basis prohibited by law.


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