Associate Director- Consumer Insights
4 weeks ago
All posting locations: Chicago, Illinois, United States of America
Job Function: 05 - Marketing
Date Published: 29-Apr-2024
Ref #: R-82037
Description & RequirementsThe Associate Director Consumer Insights will advocate for our consumer, and orchestrate the innovation agenda for the Taste, Meals and Snacks(TMS) business unit brands in North America Including Kraft Mac and Cheese, Heinz Ketchup, Philadelphia Cream Cheese, Ore-Ida, Oscar Mayer Lunchables, Classico and many more You will identify, develop, and integrate consumer insights throughout these businesses to drive a growth mindset and agility while championing our consumer-obsessed culture. This leader will partner with the Global innovation CIS team leads and the NA CIS business unit team leads, driving alignments and findings across to optimize and increase brand and category success. The Associate Director will have accountability for custom strategic market research and must also draw from a variety of information sources and internal/external resources to develop insights that provide a competitive advantage to the Kraft Heinz innovation agenda.
The Role – Key Skills:
Strategic : Be a key strategic business partner to Marketing team and a transformational leader. Demonstrating understanding of the consumer, research methodologies/techniques, standard processes and experience to drive the business forward
Influential : Influence at all levels of organization (above & below) and work seamlessly with cross-functional teams
Impactful : Influence "so-what’s" by making actionable recommendations routed in deep understanding of marketing, business and consumer
An Owner : Be versatile with agility think and act like a start-up, and build out a function against a blank slate without buying pre-packaged solutions or methodologies.
Flexible : Be flexible and creative to adjust to changing priorities and business challenges. Manage ambiguity, while showing strong drive for results and project leadership skills; Highly adaptable, works well in an environment of change
Strong Communicator : Showcase strong interpersonal skills through distilled clean/concise insights that drive empathy and storytelling behaviors though the organization
Self-motivated : Ability to handle many workstreams, challenging priorities and distill a plan that can be implemented for the team
Analytical : Ability to see through data and recognize patterns to advise brand actions
Collaborator : Team player, thrives in a fast-paced entrepreneurial environment
Coach & People Leader :Share knowledge and develop a high-performing team
Curiosity & Action: High degree of intellectual curiosity and creative insight, coupled with a drive for actionable, tangible results
Influence: Ability to influence at senior levels of an organization and drive focus and impact
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