Insights Analyst

3 weeks ago


Woking Surrey, United Kingdom Acosta Sales & Marketing Full time

We are part of one of the largest Sales and Marketing agencies in the world and are currently seeking an Insight Analyst to represent our partner Nestlé NIM in our leading Insights Team.
If you can bring the passion and have the enthusiasm to succeed, we can offer you the opportunity to develop your career in an engaging and rewarding environment, where no two days are ever the same
Reporting to the Insight Manager, the Insight Analyst will play a central part in the analysis and visualisation of data to ensure that the client receives easy to use and visually engaging Insights that drive action. You will be responsible for building client relationships with regular and frequent client contact including commercial presentations, performance reviews and to drive further growth opportunities, is central to the success of this position. This is a data centric role with key emphasis on data manipulation, interpretation, visualisation and insight. Identifying commercial opportunity and directing and challenging client strategy is a key focus
Location: Hybrid role – 3 days a week in Woking
Building relationships across our clients with regular and frequent client contact including commercial presentations, performance reviews and analysis is central to the success of this position
The role will play a central part in the visualisation of data to ensure that the client receives analysis and measurement in an easy to use and visually engaging format.
To build relationships across our clients with regular and frequent contact including attendance at commercial presentations, performance reviews and analysis
To build relationships with the Account team and the Insight team
Ensure great quality of analysis to enable the delivery of a profitable service with a great return on investment for the Client
To support in directing and measuring the field team performance, focusing on efficiency and effectiveness
Lead the identification of commercial opportunity in order to direct and challenge client strategy
Operational analysis:
To forecast the impact of the field team operation – Size of Prize
To measure the actual impact of field operations – ROI (Return on Investment)
Impact Analysis:
To provide analysis and visuals on new product launches and reasoning for success
To produce and monitor promotional effectiveness, profitable promotions, and compliance
To supply analysis on Price impact
To deliver distribution compliance and opportunity analysis
To provide impactful analysis on Planogram compliance
Support with the analysis of Intervention impact and lost sales opportunity
Lead the analysis on supply chain operational efficiencies
Responsible for producing and presenting the findings of analysis to key contacts within Client’s group
To build and deliver regular data reports to the Client on a frequent basis, ensuring to deliver cutting insight and visual impact
Field Optimisation:
To provide and maintain a dynamic call file set driven by EPOS data analytical capability and other third-party data sources
To consistently utilise territory optimisation and journey planning software
Advanced Excel
Good communication and interpersonal skills, including rapport building and influencing
Power BI
Retail and/ or FMCG experience
Regularly read and follow Company policies and procedures at all times. Take responsibility for your own personal development and ensure all mandatory training is completed on time
Adhere to all General Data Protection Rules and policies (GDPR)


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