Customer Marketing Manager
4 weeks ago
Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. With over 200 brands in 180 countries and a global network of entrepreneurial individuals, our teams blend a diverse range of experience, knowledge and skills. Most shoppers and consumers buy from a repertoire of brands and their behaviour can be influenced by what they see or don’t see at the point of purchase.
It is the role of the Sales Customer Marketing team to work closely with our customer teams to understand the needs of shoppers and customers and then collaborate with the shopper marketing team to create the programmes and tools that guarantee amazing execution of our brands at the point of purchase. The Customer Marketing team will then work directly with customers, supply and agencies to project manage perfect execution of the commercial calendar. As a Customer Marketing Manager, you will sit within the Commercial function and right at the heart of our business, supporting and working as business partners with our sales teams to ensure they have all the insight, growth drivers & tools they need to deliver brilliant execution of Diageo’s commercial plan to shift consumer & shopper behaviour and help Diageo achieve its financial and market share ambition.
Build and maintain a calendar of Brand and Portfolio Activation events for the customer team.
Inspire your customer with forward-thinking plans and solutions that help unlock brilliant execution at the point of purchase, aligning to our commercial plan and business priorities.
To project manage and oversee (either directly or through support of wider team) the planning, delivery and execution of POS and activation toolkits, ensuring we meet customer guidelines and lead times.
proven experience in a customer marketing role within a sales function. FMCG experience preferred
desire to build and execute game-changing plans – someone who wants to win
Project management, analytical and core selling and presenting skills.
Time management and prioritisation skills.
This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.
Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.
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