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Marketing Analytics Manager | Media

2 months ago

Woking Surrey, United Kingdom Reed Full time

Overview of Role: Reed Marketing and Creative are partnered with a well-known consumer brand who are seeking a Senior Data Analytics Manager to drive data-driven digital marketing strategies, goals, and KPIs across their product categories. This role includes managing their CRM strategy and leading a small team. It is an exciting time to join the organisation as they look to make this function a key player in how they develop their marketing strategies moving forward.
Data Process Management: Ensure the correct functioning of data processes. Collaborate with strategy, demand generation, merchandising, and site experience teams to architect solutions for reporting, monitoring, and testing.
# CRM Program Oversight: Lead the strategy and implementation of all CRM communication programs, including automated and tactical campaigns.
# Marketing Analysis: Provide campaign performance analysis as requested.
# Data Quality Maintenance: Enhance data quality through ongoing data cleansing processes and standardisation efforts.
# Maintain or create data process documentation. Perform list uploads, ensuring data quality and compliance.


7+ years of data marketing experience with data management responsibilities.
~ Essential experience using the Google Marketing Platform.
~ Proficiency in Google Marketing Cloud tools and statistical software such as R, Python, BigQuery etc.
~ Previous experience managing teams using Salesforce Marketing Cloud.
~ Advanced Excel skills and data visualisation expertise (Tableau or Looker Studio preferred).
~ Experience as a Brand/Marketing Strategist with measurable campaign outcomes.


Competitive salary + bonus
~25 days annual leave + bank holidays
~ Lunch allowance
~ Phone allowance
~ Above average pension scheme
~ Private medical and dental insurance


To be considered for this role please apply with your most up to date CV highlighting your marketing data expertise.