SEO and Website

3 weeks ago

Manchester, United Kingdom The Priory Full time

Priory is the leading independent provider of mental healthcare and adult social care in the UK.
Reporting to the Head of Digital Marketing, the Digital Marketing Executive’s key responsibility is to assist in the implementation of the digital marketing strategy.
The role will also support the wider marketing team in the development and sharing of content, updating the Priory website and relevant offsite listings, in line with both planned and adhoc business development initiatives.
Support in updating the Priory website with content updates, new page development and on page enhancements as required
Preparation of imagery for use onsite and offsite – utilising Photoshop or similar, for use by the digital and wider marketing department.
Oversee maintenance of third party listings and directories, identifying new opportunities, keeping details and links up to date, and provide performance reports
Assist in managing progress of website development tasks via development agency ticketing system, Jira
Oversee site closure process – preparing timelines and managing onsite messaging, changes to offsite listings and online references
Support in production of creative assets using appropriate design software such as Photoshop, Illustrator or Canva to support digital content creation
Assist in preparing video content, using relevant software to prepare edits for Priory’s digital platforms, including the website and social channels
Assist in the ongoing management of paid marketing campaigns, including Google PPC
Assist in the implementation of relevant SEO enhancements, onsite and offsite
Support in the development and maintenance of marketing processes and procedures, in line with best practice
Assist the wider marketing team with ad-hoc tasks as required
Previous experience in a similar digital marketing role is essential, with a minimum of 2 years’ experience desired.
Other first-hand experience of mental health subject matter gained through education and/or practical work experience is considered beneficial, but not essential.
Hybrid working with at least two days in the office and occasional travel to sites.
25 days Annual Leave + Bank Holidays + additional day’s leave for your Birthday
~ Annual leave entitlement increase based on length of service: Length of service recognition awards
~ Employee Assistance Programme
~ Competitive Pension Scheme
~ Online discounts and cashback rewards
~ Technology scheme (qualifying period)
~ Cycle to work scheme (qualifying period)
~‘Cash for Colleagues’ – Employee referral scheme
~ Career Pathways Programme – for development and further qualifications

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