Consumer Marketing Manager

3 weeks ago

Welwyn Garden City Hertfordshire, United Kingdom PayPoint plc Full time

Job Description

PLEASE NOTE - This is a Hybrid role which can be based in our Welwyn Garden City or Liverpool office

Role Overview

To support the Head of Consumer Marketing in the production and delivery of integrated marketing plans which drive customer acquisition, retention, lifetime value and profitable revenue for PayPoint Group B2C brands. Produce, measure and report on customer email communications, SMS, direct mail and other integrated customer communications campaigns that are accurate, legally compliant, relevant, on brand and achieve the agreed business performance objectives.

Brands In Play:

• PayPoint

• Love2shop

• Highstreetvouchers.com

• Collect+

• Park Christmas Savings

• Handepay

Responsibilities:

• Work with the Head of Consumer Marketing and the wider Consumer Marketing team to own and execute the day-to-day marketing communications plan for all PayPoint Group brands, recommending activities and campaigns that meet monthly and annual revenue targets.

• Working with all Marketing teams, and the wider business, create, monitor and execute a wide variety of integrated communications such as email, SMS, direct mail, phone, WhatsApp and print using our suite of tools

• Be first point of contact for the Contact Centre and work in partnership with them to ensure multi-channel communication campaigns are well structured, planned and executed with both the audience and our resources in mind by actively engaging the Contact Centre team into the process.

• Introduce best practise: content, subject lines, timing, frequency and format in consideration of customer lifecycle.

• Upskill other team members on best practice, particularly direct reports.

• Be directly responsible for day-to-day management of direct reports, including regular 1-to-1 meetings that are mutually beneficial

• Ensure layouts are optimised for recipient engagement and are mobile friendly

• Work with Creative, CRM and other teams on the development of new email templates for use within our email service provider

• Introduce a test programme to constantly optimise performance

• Approve all direct to customer marketing communication content, creative and message so that they are motivating to customers and drive purchase

• Look to introduce methods of growing database size, quality and improved segmentation

• Check and achieve the relevant sign off prior to emission, including Compliance and Legal

• Be a Brand Guardian for defined brands, ensuring consistent application of brand guidelines and Tone of Voice across all campaigns

• Measure and report on the revenue and engagement, making suggestions for improvement to ensure that campaigns are cost effective and align to commercial business KPIs

• Support day to day management of marketing agencies by providing information and direction

• Ensure internal stakeholder engagement in all marketing plans in a timely manner

Candidate profile

Essential

• Relevant degree/marketing/direct marketing qualification

• Proven extensive experience in marketing communications

• Excellent planning, project management, organisational skills, time management and the ability to prioritise workload

• Copy writing and proof reading skills, with excellent attention to detail

• Commercially aware with ability to align to business KPI’s

• Excellent communication and interpersonal skills, both written and oral

• Ability to keep calm under pressure

• Able to adapt to change and redefine goals as necessary

• Proficient in use of Microsoft Office Suite and Social Media platforms

• A can-do attitude and positive approach

Desirable

• Working knowledge of key ESPs to build electronic marketing communications

• Experience and understanding of Google Analytics to track and report on revenue driving communications campaigns

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