Healthcare manager, brand manager

2 weeks ago


United Kingdom Lotus Bakeries, Milan Full time

About Us Peter’s Yard is a growing sourdough bakery business that combines Swedish tradition with British craft and natural, quality ingredients to create its hand-baked sourdough products. The company was founded in 2008, acquired in 2022 by Lotus Bakeries and is now listed in Tesco, Asda, Waitrose, Sainsbury’s, Ocado, Booths, Wholefoods and 3,000 independent farm shops and delis. The company has ambitious growth plans to expand the business and build the brand in the UK across Grocery outlets, food service and speciality stores.
Reporting to the Marketing Director, you will execute brand strategies that significantly grow household penetration and brand awareness. You will be the face of the brand, managing our communication, our online community and helping us maintain our strong brand reputation. This includes delivering engaging content, PR, working with influencers and advertising to help us reach new consumers.
Content & Community Management: Own all content development working with influencers, brand partnerships and community management.
Product Management: Keep on top of trends and analyse portfolio performance to keep the brand proposition ahead of the competition, identifying growth opportunities.
Deliver yearly NPD launches with detailed go to market plans including sell ins, packaging design and comms launch plans – working alongside product development, sales and category from concept through to launch and evaluation.
We are seeking an energetic and experienced Brand Manager, who wants to join our fast-paced team and make a real difference. As Brand Manager you will be a key member of our team driving brand awareness & penetration, building strong relationships with our consumers and ensuring that our products reach as many people as possible.
Min 2-3 years relevant Marketing experience in an FMCG business
Experience working in a brand team, where you have managed through the line campaigns.
Experience of Owned Media: content development and working with influencers & brand partnerships
Experience managing websites, ideally with WordPress, and using Google Analytics
Digital Marketing campaign experience
A good understanding ofagency managementand the ability to plan, measure and execute marketing campaigns and strategies
Drawing out insights from data
Good understanding of speciality food brands
Creative
Flexible Depending on individual experience



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