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Client Relationship Manager

2 months ago

London, United Kingdom Fella and Jones Full time

CRM Manager – High-Growth Womenswear.
London – Hybrid, 3-4 days in the office

Fella & Jones are delighted to partner with a rapidly expanding women's D2C brand, redefining the online shopping experience for fashion-forward consumers. With a focus on customer-centricity, innovation, and premium products, this brand is committed to delivering outstanding value and unique experiences to its growing customer base. As they continue to scale, they are looking for a talented CRM Manager to drive customer retention, engagement, and long-term loyalty through data-driven CRM strategies.

As the CRM Manager, you will:
Lead the development and execution of CRM strategies using Klaviyo to increase customer retention, loyalty, and lifetime value.
Collaborate with marketing, product, and customer service teams to ensure seamless execution of CRM campaigns that align with the brand’s overall growth objectives.
Utilise customer data and analytics to optimise automated workflows, nurture journeys, and re-engagement strategies.
Monitor and analyse campaign performance, conduct A/B testing, and use data insights to refine future CRM initiatives.
Stay on top of industry trends in CRM, retention marketing, and D2C strategies, ensuring the brand remains competitive and innovative.
Report on key CRM metrics, including customer lifetime value (CLV), retention rates, and churn, providing actionable insights to stakeholders.
Proven experience as a CRM Manager within a fast-growing D2C brand, ideally in fashion or a related industry.
Expertise in Klaviyo or similar CRM/email marketing platforms, with a strong track record of delivering data-driven results.
Deep understanding of customer retention strategies, lifecycle marketing, and personalised communication.
Analytical mindset with the ability to interpret customer data and translate insights into effective marketing actions.
Excellent project management skills, able to juggle multiple campaigns and deliver on tight deadlines.

If you're a CRM expert with a passion for creating meaningful customer experiences in a fast-paced, high-growth environment, we’d love to hear from you