Digital Marketing Apprentice

2 weeks ago

United Kingdom Helen of Troy Full time

In your kitchen, living room, bedroom, and bathroom. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. The Digital Designer will be an integral part of the internal Curlsmith Brand Design team to design and prepare digital assets for consumer-facing marketing campaigns under the mentorship of the Head of Creative. This includes product and promotional campaigns, website, social and email support, digital advertising, digital retail assets, digital storytelling, and photography/video support. They will also assist in developing the creative look and feel of our marketing efforts through design that supports our brand mission.
Design and prepare graphic assets for digital motion and occasional print projects with a focus on website, social media, and digital display advertising.
Partner with marketing & retail partners to deliver engaging, on-strategy, on-brand, marketing assets (digital/photo/video)
Work with internal teams (eCommerce, retail, social media) to understand project strategy, conceptualise and implement campaign assets to deliver outstanding assets and to specified timelines.
Working alongside the Head of Creative to further develop and adhere to the brand aesthetic in-line with our premium positioning and UGC driven brand identity.
Create and upgrade DTC website visuals and build engaging and on-brand marketing assets to support product launches and brand campaigns, ensuring consistency across touchpoints.
Work with eCommerce and external web agency to wireframe and suggest improvements to the DTC user experience, seeking customer insights and UX best practice to inform decision making.
Assist with email and digital design best practices.
Recommend brand asset updates and usage guidelines.
Assist in post-production and editing of photos and videos as required.
BA in Graphic Design or similar relevant field
5+ years’ experience designing digital media for consumer brands including eCommerce, online advertising, interactive experiences, email campaigns and video
Experience designing storyboards, wireframes, web banners, and digital campaigns for consumer brands.
Experience in premium beauty or other prestige brands, and passion for beauty brands
Expert knowledge of most current version of Adobe Creative Suite, and an understanding of CSS, and HTML
Understand common design software (Sketch, Figma or Adobe XD) and usage requirements; UX/UI, consumer centric thinking.
Strong portfolio of design work, showing solutions to marketing problems through effective design.
Proven understanding of applying brand standards and digital guidelines to creative outputs.
Experience working across print, web, and interactive media and proven portfolio of solutions.
Animation and video editing (Adobe After Effects or Premier Pro).
Familiarity with and usage of project management software tools.
Helen of Troy welcomes people as diverse as our brands Founded in 1968, Helen of Troy is a prominent player in the global consumer products industry, offering diverse career opportunities across North America, South America, Europe, and Asia. We boast a collection of renowned brands such as OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, and Drybar – many of which rank #1, #2, or #3 in their respective categories, making the Helen of Troy name synonymous with excellence and ingenuity.
At Helen of Troy, our strategy involves acquiring brands that we can integrate and enhance, amplifying their unique attributes to drive growth and profitability. Embracing a culture of collaboration internally and externally, we are committed to providing innovative solutions tailored to consumers, operational excellence, global scalability, and exceptional shared services to support our brand portfolio. This dedication to fostering development and success sets Helen of Troy apart as a pioneer in the industry, propelling our brands to unparalleled heights of success and recognition worldwide.
We cultivate careers and celebrate our shared success as we create long-term sustainable value together.

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