Category Manager

3 weeks ago

Horsham West Sussex, United Kingdom Logical Resources FMCG Full time

Salary £45-50k Bonus 12.5 %

Company car/allowance £5,100

Horsham based – 3 days a week (Tuesday, Wednesday, Thursday)

Strategic Planning

P rovide input on relevant data and insights for creative briefings to Marketing and CCD. Advise and challenge to make sure commercial activitiesmeet standards before launch.

Identifies opportunities and growth areas for priority channels and customers and provide inputs for channel/customer plans by analysing key trends and addressing channel barriers and customer needs.

Ensures business decisions are made with the right channel and customer insight (based on customer and shopper evidence ).

Presents analysis and strategic recommendations in a clear and accessible way, ensuring the effectiveness of spend.

To develop the customer and channel strategy for key accounts, working closely with both Sales and Marketing ensuring alignment with the overall strategy.

Identify significant and sustainable business development opportunities alongside the sales team

To support the Customer Marketing Manager and wider team in the development and execution of key projects

Business Intelligence / Category Development

Ensure data availability to monitor and analyse key marketing initiatives and campaigns (incl. promo and PoS material effectiveness) and provide analytical support to enable fast optimization and maximum impact.

Monitor key channel and customer KPIs (in line with the key ACE KPI’s) – responsible for data/tool management.

Manage ad hoc channel and customer research projects with external agencies and in alignment with the CCD/Sales leads.

Responsible for the development of channel and customer insights for the platforms. Responsible for administration, database design, security and maintenance.

Supports Reporting and management of key Information dashboards (Helps develop the integrated dashboards by aligning the key requirements of different functions).

Consults with the central and local sales teams (incl. CCD) on their data needs, develops and provides input to the required research budget.

Competitor analysis both from data purchased but also from constant monitoring the market.

Responsible from deriving actionable insights to support ACE way of working. Analyse internal financial and external market (e.g. rotations of existing SKUs and NPDs) and shopper/consumer data obtained from different relevant resources (eg. Scanning data) relevant for channel and customer plans. Integrating the ‘voice of the customer’ insights.

Strategy Execution

To contribute to the construction and delivery of channel and customer strategy plans and objectives for key customer accounts.

To work closely with the brand team and Customer Marketing Manager in effectively crafting trade stories to support any NPD or key initiative.

Financial Management

Promotional effectiveness – Review all sales activations (promotional mechanics, retailer ecommerce on line activities and excluding shopper activations) against budget and customer/brand plan objectives within the grocery retail channel.

To develop and continuously update a database of promotional evaluations/case studies and work closely with sales and the Customer Marketing Manager on recommendations for future planning and promotional strategy.

Performance

Monitor volume and distribution developments by for key accounts, highlight variances versus expectations to the Sales Controllers and Customer Marketing Manager.

Review all sales activations to consider their success against budget and customer objectives.

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