Director/Partner
3 weeks ago
Planning Partner / Director (Hybrid)
Disclaimer: Kaboodle Digital is a digital recruitment agency working to find the best talent for brilliant clients in the digital space.
This illustrious and exciting client I have the pleasure to work with is a high-performance agency famed for its world-class company culture. Which is to change the future of digital advertising and to build the best company to work for.
They are absolutely crushing it in the UK and the US and are now looking for a Planning Director to join their team. This role will report into the Client leads, with a dotted line into the Strategy and Planning product leads. They will be responsible for building relationships with and leading best-in-class planning and client delivery across a flagship client. The key point of contact for the client alongside the client leadership and channel leads, to build strong day to day relationship and lead the planning and delivery of the media strategy and plan (from brief to execution)
* Build data-driven, insight-led, media planning and building insightful and innovative media plans.
* Leverage platform and channel data, alongside insight tools like YouGov to mine insights that can inform media planning.
* Work closely with activation specialists (across online and offline channels) to ensure all media plans deliver cross-channel and in-channel innovation
* Ensure all media plans have a robust measurement framework and testing roadmap
* A champion of strategic thinking and accountable for fostering a planning culture within the client team - leading brainstorms & big idea development.
* Build and manage relationships with key media partners, bringing fresh thinking and new ideas to the agency, team and clients from testing new tactics & innovation to creating editorial partnerships.
* Proven record of building strong client and team relationships and trust through their expertise and passion for delivering best-in-class strategy and client service.
* Experience of communications planning on large clients, owning the end-to-end planning process from brief to execution
* Strong capability to deliver data-driven, cross-channel planning that delivers across both brand and performance.
* Capable of bringing together multiple channels (both digital and offline) to build innovative, integrated responses
* Curious and passionate about both consumer behaviour and client performance and how we can use data to not just understand but drive it forward
* A self-starter - resourceful on how to approach a problem and will think creatively about where to find insight and what data sources to use - not afraid to challenge the norm and bring new ideas and insights.
* Ability to mine complex data-sets for insights; experience of finding insight from digital platforms (e.g. search data, social listening), audience tools (GWI, YouGov, TGI).
* Planned and executed digital partnerships with key media owners
* The best part is that they are just simply nice and very much believe in a work/life balance. Please get in touch for full JD and immediate consideration
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