Marketing & Content Manager

2 months ago

London, United Kingdom JaK Consultancy Full time

Jak is working with a client which has a dual focus on both traditional construction and design and build. They have firmly established their brand due to excellent service and a commitment to ongoing innovation, and are on track for another successful year.

They are currently looking for a talented and self-motivated Marketing and Content Manager to join them taking ownership of their marketing activity and driving creative, targeted, engaging and on-brand campaigns and content. The role will sit within the Group team, with support given on strategy, social media, website analytics and graphic design.

The Marketing and Content Manager will be responsible for the creation of robust and innovative marketing campaigns and compelling content, leading to qualified leads. They are also responsible for supporting the sales effort of the business development team, with quality content and material that is designed to nudge prospects along the sales process.

Bonus: 10% of salary bonus scheme paid quarterly subject to KPIs of lead generation

Reporting to: Head of Business Operations (as part of the Group team)

Core hours: 8.30am – 5.30pm, with mix of home and office working

Key Responsibilities but not limited to:
  • Defining the annual marketing plan with the Head of Business Operations and implementing it, including managing the annual budget and tracking of expenditure
  • Continuing to raise the profile of the various arms of the company
  • Being a ‘Business Partner’ by working with the Preconstruction Director and Projects Directors to assess the wants and needs of each business unit in terms of marketing and exposure
  • Taking ownership of email, Google advertising and paid social campaigns, measuring the impact and adapting future campaigns based on learnings
  • Continually optimising our website and online content for SEO
  • Continuing to develop an effective lead generation strategy in collaboration with the Head of Data, and using our website, social media platforms, email marketing, and a mix of organic and paid approach
  • Producing new thought leadership and blog content for our website and social channels
  • Working with our internal graphic designers to oversee upcoming brand refresh and refresh of the associated marketing and business development collateral
  • Entering the company for relevant and achievable industry awards that will raise our profile
  • Coordinating the company presence at industry events and trade shows, including getting our people onto panel talks, etc
  • Looking for opportunities to promote the company via relationships with third parties and back links – e.g. our suppliers, clients, industry media, etc
  • Managing any PR requirements for the business – currently around our upcoming 20th anniversary
  • Coordinating photo and video content with external photographers and drone videography company
  • Undertaking regular competitor analysis to help improve and differentiate our own marketing offering / online presence
  • Working with the Head of Business Operations to drive internal communications on our intranet platform and digital signage
Skills & Experience Required:
  • Experience in a similar role within B2B, fit-out or construction industry preferred but not essential
  • A team player who takes accountability and pride in their work, striving always to produce best-in-class results
  • Ability to work self-sufficiently and build relationships with key stakeholders across the business
  • Proven copywriting skills across both printed and digital media
  • Working use of Adobe InDesign would be highly beneficial
  • Proficient use of WordPress, Google Analytics, Klaviyo, Hubspot CRM, Dealfront or other equivalent marketing tools
  • Attention to detail; a process-driven approach with good time management and ability to meet deadlines
About Jak’s Commitment:

Jak is deeply committed to establishing an all-encompassing workplace environment for our clients that fosters and values diversity. Companies that embrace diversity in age, gender identity, race, sexual orientation, physical or mental ability, ethnicity, and perspective have demonstrated exceptional performance. Above all, it is our ethical responsibility to cultivate an atmosphere where individuals from any background can thrive and reach their fullest potential.

Application Process:

Due to the high volume of applications received for advertised opportunities, Jak sincerely endeavours to respond to each application in a personalized manner. However, if you do not receive any communication within a week, we advise that your application may not have been successful on this occasion.

(in Office Design Agency) London | Hybrid 2D from home Jak

(Workplace Design and Build) London | Hybrid (3D office; 2D home)

(Workplace Design and Build) London | 5 days in the office

(Office Interiors D&B) Hertford | Office based Are you an experienced

(in Office Design Agency) London | Hybrid 1D from home A

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