Director of Data and Analysis

2 weeks ago


London, United Kingdom Publicis Groupe UK Full time

we’ve made endlines, headlines, history, celebs and number ones in the charts - all to help our clients win at what they do. Made up of a mixture of healthcare marketing specialists and consumer experts, our health team focuses on building science-backed creative campaigns which target a whole range of specialist audiences, from patients and caregivers to healthcare professionals and payers. We work with a variety of health-focused clients, including pharmaceutical companies like Roche, Genentech, Takeda, Servier, AstraZeneca and Abbvie, as well as charities like St John’s Ambulance and Prostate Cancer UK.
This gives us the unique ability to bring the strategic and creative firepower of a world-class consumer agency to the pharmaceutical & health sectors.
Lead the charge on the broadest expression of creative strategy
Like John said, our strategy is creativity, whether that’s brand comms, stunts, sites, social, content, experiences, CRM or heavy duty lower funnel stuff. But the Strategy Director is a special role where you get to define the direction of major brands through a mix of data and imagination and develop more junior strategists through supportive and positively challenging leadership.
Forming powerful partnerships with Business Leads (BL), Creative Directors (CD), Production and agency specialists
- Can run business independently with their CD and BL and foster senior client relationships
- Building confidence across the whole marketing funnel/customer journey and bringing creative thinking to all problems
- Thought-leadership and ability to spread BBH’s point of view on strategy and brands, through writing, public speaking and influence
Creative
A keen eye for creative opportunities driven by an understanding of a brand’s touchpoints combined with the authority and thinking to drive large-scale platforms that change businesses.
A temptation to explore the world around us and consider how business, brands and customers interact with it. Crucially, not just the edges of culture, but to find the diversity in the mainstream too. Commercial
Ultimately, we’re here to increase the value of the brands we serve and we’re proud of the difference we make. In the words of another BBH strategist Jim Carroll, “clients want therapy, not solutions.” We expect our strategists to build strong relationships with our clients, understanding their businesses, building confidence in decision-making, and demonstrating how we can help them have an impact.
Black Sheep – You favour the unorthodox, are highly independent-minded and bring a maverick quality to working because outcomes are all that matter.
Collaborative – You play the orchestra, collaborating with everyone from the creative teams to the specialists but holding the plan together.
Generous – You are giving of your energy and ideas to continuously improve the work without your ego in the mix.
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