Director, Lifestyle Marketing

3 weeks ago

London, United Kingdom Authentic Full time

What You’ll Do

The Director, Lifestyle Marketing - EMEA will oversee Lifestyle Brand Marketing, including content development, integrated marketing management, creative, and marketing strategy. Reporting directly to the SVP of Lifestyle Marketing, you’ll be responsible for spearheading all brand marketing efforts supporting our Lifestyle portfolio brand properties in EMEA. This role embraces strategic planning and execution, oversees brand building, and drives best-in-class support and enablement for our brand licensing partners within region. The Director is also responsible for developing relationships with regional licensing partners to drive awareness of unique product and experiential launches in media, events, merchandise, and endorsements rooted in the annual brand plan.The Director will liaise regularly with internal and external partners to ensure that marketing plans are on budget, goals are being met, and support sales and brand initiatives.

What you’ll be working on

  • Developing and executing integrated, multi-media marketing projects with an emphasis on digital
  • Building integrated, omnichannel marketing programs that generate effective outcomes in media and social media impressions through celebrity/influencer associations.
  • Secure promotional partnerships in region and introduce Authentic lifestyle brands to more diverse audiences
  • Drive consumer awareness of brands to securing and solidifying a fan base.
  • Build brands creative strategy, leading marketing campaigns internally and externally with partners
  • Lead campaign performance and growth opportunities that align with Authentic strategic goals.
  • Lead development and execution of local marketing strategies that tie to overall brand goals and financial targets
  • Oversee the implementation, and performance of brand and marketing initiatives in support of each brand's vision and business goals in region
  • Collaborate with internal stakeholders on ongoing brand development and provide marketing direction and expertise that contributes to business growth and audience engagement
  • Lead monthly brand meetings with internal partners and critical licensees and create joint activation plans with clearly defined deliverables, timelines, and accountabilities
  • Identify ongoing research needs by brand; manage research projects, present findings to key stakeholders, and make informed recommendations for action
  • Participate in brand strategy planning; identify target consumer and retail audience; determine tiering needs; analyze consumer trends and market data, and identify brand growth opportunities
  • Facilitate consistent brand messaging across all consumer touchpoints
  • Spearhead Regional Brand Summits that communicate the brand message to external partners
  • Lead and facilitate best-in-class partner support and management, assuring the delivering of outstanding marketing service and support to licensing partners
  • Work with Business Development and Brand Management to achieve licensing and business growth goals in region
  • Oversee development and ongoing revision of brand guidelines

Must Haves:

  • Has at least five years of experience in brand marketing and management
  • Expertise in the Fashion, Beauty & Lifestyle sector, with broad experience in media, content, endorsements, digital, and integrated marketing plans
  • Lead digital and influencer campaign structure
  • Proven track record in creating and executing strategic brand and marketing campaigns and initiatives that resonate across consumer touchpoints
  • Strong understanding of influencer and social media marketing
  • Strong analytical and research skills
  • Excellent verbal communication, written communication, and presentation skills
  • A confident, action-oriented mindset
  • Must have strong computer proficiency with strength in MS Office. (Word, Excel, PowerPoint, etc.)
  • Bachelor's degree in business, marketing, or a related field
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