Sales/marketing manager

1 week ago

United Kingdom Forward Role Recruitment Full time

Want to join a market-leading wholesale and retailer in the homeware space?
In a Marketing Management role, looking after an experienced and capable team, marketing to the UK and overseas?

In great offices just to the east of Manchester City Centre?

Our client is looking to appoint a well-rounded, hands-on Marketing Manager to lead the marketing department and develop new ways to generate leads and market to their extensive customer base in the UK and International markets.

The role requires someone with a successful track record in a B2B and B2C Marketing role managing a team of marketing professionals, graphic designers and photographers.

The successful candidate will be operating as part of the Senior Management Team with responsibility across all trade marketing activities.

Define, develop, implement and own the Marketing Strategy for the business
Accountable for the marketing budget
Work closely with key internal stakeholders to ensure that the Marketing function is closely aligned to the wider business objectives
Develop and implement a rolling campaign & promotions calendar (analyse results and re-iterate)
Responsible for management of Marketing, Graphics and Photography team
Responsible for the development of the long term and short-term catalogue strategies.
Creation and implementation of the main catalogue at 12 month intervals across branded and own brand, supported by biannual supplements whilst ensuring that UK & International variants are in place.
Responsible for the product update and marketing functions of the Ecommerce platform
Management of marketing function within CRM
Implement consistent quality and brand imagery in the showroom through professional layout and graphics
Create and design brand related POS, including banners, posters, ‘Dump bins’ and self-merchandising shippers.
Improvement and development of packaging through the use of new materials and designs, ensuring brand image is maintained.
Increase Social media exposure and content “building a story around the brand and positioning as a ‘thought leader’ in the industry”.
Building and implementing email marketing communications for trade customers and partners.
Measure and report performance of marketing campaigns, gaining insight and assessing against targets, reporting back to board and senior management team.
Substantial commercial B2B marketing experience
Experience managing, building and leading a team
Experience delivering both traditional and digital marketing strategies
Social Media Marketing
Exposure to and understanding of PPC, SEO and Display
Experience managing Digital Marketing functions and strategies
Experience working with CRM

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