Head of Analytics

Job Summary Our marketing team is undergoing an exciting transformation — and we're looking for exceptional talent to join us. As we build a more digitally focused, data-driven marketing function, we're investing in people who can own strategy and execution across paid search, SEO, and social media – working closely with best-in-class agencies. Here, you'll have the autonomy to innovate, the data to make decisions, and the platform to make a visible impact. If you're driven by results, thrive in collaborative environments, and want to shape the future of legendary brands, this is your chance. The Head of Analytics is a strategic leadership role responsible for the development and execution of advanced analytics to power smarter decisions across Micheldever Group's retail, wholesale and tyre brands. You will drive campaign effectiveness, customer retention and operational efficiency through AI‐driven insights, predictive modelling and robust reporting. The job holder works closely with the Group Marketing Director, partnering with Brand Strategy, Channel Marketing and Digital teams, while leading a growing analytics function including a Senior Analyst. You will commission research, benchmark competitors and ensure data quality and compliance. You are accountable for an annual Analytics Plan, delivery of actionable insights against KPIs, data governance, and the enablement of data‐driven decision making across the Group. About the Role & About you We are looking for a hands-on analytics leader who blends technical depth with commercial storytelling. You'll be comfortable moving from SQL and BI dashboards to board‐ready narratives, turning complex data into clear decisions that shift budget and move metrics. In this role, you'll set the analytics vision, champion predictive models and experimentation, and collaborate across marketing and operations to improve conversion, CLV and retention. Your Responsibilities: Set the Analytics Strategy and Plan Build a costed, resourced, timelined annual plan aligned to marketing and commercial priorities. Review quarterly to incorporate new trends and business needs. Deliver Insights and Performance Reporting Analyse customer, product and market data to drive a measurable uplift in conversion and CSS. Own dashboards for ROI, CLV, retention and operational KPIs; report monthly to the Leadership Team. Lead Predictive Modelling and AI Implement models for propensity, churn and campaign optimisation using modern data stacks. Pilot and scale initiatives that increase targeting precision and efficiency. Commission Research and Benchmarking Run surveys and focus groups; evaluate industry and competitor data to inform positioning and channel strategy. Ensure Data Governance and Compliance Oversee data quality, security and GDPR compliance in partnership with Digital Operations. Partner Across Marketing and Digital Provide audience segmentation, testing frameworks and recommendations to SEO, Social, Campaign and E‐Commerce teams. Lead and Develop the Team Mentor the Senior Analyst, set stretching goals and foster a culture of innovation and collaboration. What We're Looking For From You: Senior analytics leadership with proven impact on campaign ROI, retention and customer experience. Strong SQL plus expertise with BI tools such as Tableau, Power BI and PHOCAS. Experience building predictive models using BigQuery or comparable ML ecosystems. Ability to translate complex analysis into clear commercial recommendations. Strong stakeholder management and communication skills across technical and non‐technical teams. Track record of building scalable data processes and ensuring GDPR‐compliant practices. Passion for experimentation, continuous improvement and enabling data‐driven decisions. About Our Company Micheldever Tyre Services (MTS) was founded in 1972 as a part-time venture providing car servicing and tyres. Today, Micheldever Group is the fastest growing wholesaler, distributor and retailer of tyres in the UK, selling six million tyres nationwide, (20 percent of the total UK market) and employing approximately 2100 employees - company wide. To support this business, we have built a wholesale distribution network of 14 sites around the UK supplying over 6,000 retailers and our own retail chain Protyre which is consistently growing. This is achieved by skilled, focused and determined teams across 1 central distribution and 13 warehouse operations nationwide. For more information about how your data is managed throughout the hiring process with Instant Impact and Micheldever, please click here.