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Head of Brand Marketing

1 month ago

Low Fell Tyne and Wear, United Kingdom MFK Recruitment Full time

We have an excellent opportunity for a Head of Marketing to join a multi-award-winning Health and Fitness brand.
This is an office-based role in Gateshead, North-East of England.
If you’re looking for a boring office job where you can hide behind your computer screen, then this is not the place for you Everyone who works for the company is an exceptional person, creative, hard-working and talented. As the Head of Marketing, you will report into our Chief Brand Officer and will oversee the design and execution of our marketing strategies.
You’ll be responsible for growing our in-house marketing and creative teams and oversee the production of world-class, disruptive marketing campaigns for our digital products, to boost revenue and brand awareness across the board.
Hours for this position are Monday - Thursday 8am - 5pm, Friday 8am - 12:30pm.
Head of Marketing - Responsibilities:

Oversee the design and execution of our marketing strategy.
Responsible for growing and maintaining our in-house marketing and creative teams, ensuring that work is done to a high standard. This includes conducting regular employee reviews, hiring new employees, managing absences and ensuring that every member of your department has a clear progression plan.
You will effectively oversee the delivery of creative assets such as paid social media video ads, printed advertising materials and website videos and graphics.
Maintain a deep understanding of our customers and the overall market and ensure that our marketing efforts reflect what our members want.
Develop and manage budgets for all marketing activities, and be responsible for overseeing the creation and implementation of all marketing efforts ensuring that our marketing remains as disruptive, unique and engaging as our brand.
Identify areas for growth and development within the marketing and creative teams, working closely with senior management to ensure that our marketing teams are the best they can be.
Work closely with our product and development teams to suggest improvements for our digital app and website, ensuring that no marketing or up-sell opportunities are missed.
You will report directly to the CBO to ensure marketing and creative teams are running smoothly and brand guidelines and timescales are adhered to. You'll also be responsible for producing reports on marketing efforts made.
You will produce detailed road maps of how we take our marketing efforts from conception to completion, and update key stakeholders throughout the journey.
Head of Marketing - Skills and qualifications:

At least 3 years of experience in a senior marketing role.
A background in app, tech or software marketing.
An excellent understanding of paid and organic social media marketing, along with bold and creative ideas.
Experience mentoring less senior members of the team.
25 days holiday + bank holidays.
~ Generous discounts on all merchandise.
~ Many opportunities for career development, as well as opportunities for training and personal development.
~ Enhanced sick pay, maternity and paternity pay.
~ An incredible, fun and creative environment. Free tea, coffee and snacks on-site.

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