Head of Brand

1 week ago

Newcastle upon Tyne, United Kingdom JESSICOTURE Full time

JESSICOTURE LONDON

**Head of Brand & Marketing**
- Immediate Start_

If you’re creative, possess a strategic mind and have experience in implementing targeted brand campaigns, we’d like to meet you.

This position would be ideal for those who are already in full or part time employment as a brand &/or marketing lead or manager, who are looking for new challenges and willing to take on additional responsibilities. Here at Jessicoture, we are looking for someone who embodies passion and excitement for the business, is committed to the growth of the brand and be interested in joining us full time upon proven results (Circa early 2024).

**THE ROLE**

We are looking for an experienced Brand & Marketing Lead/Manager to help us build our brand and raise brand awareness, identifying what makes us unique and communicating it to the world. Ultimately, you’ll help us improve our company’s reputation and drive growth.

The Head of Brand & Marketing will be responsible for managing and executing the global 360-degree brand marketing strategy, overseeing all marketing areas, including Brand Marketing, full stack Digital Marketing (Social and CRM), Wholesale, Retail, PR, Media and corporate communications. You will help to develop the overarching brand strategy and architecture, alongside creating, executing, measuring, and optimising the overall marketing strategy. Your marketing initiatives will drive brand awareness, transactions, brand love and advocacy.

You will be expected to manage annual, seasonal, and monthly marketing in line with the brands mission. This includes marketing concept, goals and objectives, creative briefs, through to timelines and budgeting.
- Analyse brand positioning and consumer insights
- Shape and communicate our vision and mission
- Translate brand elements into plans and go-to-market strategies
- Lead creative development to motivate the target audience to “take action”
- Measure and report performance of all marketing campaigns, and assess ROI, ROAS and KPIs
- Monitor market trends, research consumer markets and competitors’ activities
- Manage new and ongoing marketing and advertising activities
- Devise innovative growth strategies
- Align the company around the brand’s direction, choices, and tactics
- Overseeing the delivery of campaigns, experiences, messaging, and assets.

**RESPONSIBILITIES**

**STRATERGY- **Responsible for the sales, marketing, and brand guidelines, delivering the overall marketing strategy of the business, short and long term.

Creation and delivery of CRM

**BUDGET MANAGEMENT- **Managing the 360 marketing budget.

Ensure all campaigns are forecast correctly and delivered within budget.

**TARGETS & REPORTING- **Set benchmark goals and KPIs, and report on monthly ROAS targets across all channels. Manage the creation, tracking and reporting of the marketing plan and budget

**BRAND MANAGEMENT- **Developing brand strategy, driving brand awareness, and implementing clear brand guidelines.

Responsible for researching new ways to optimise the CX using a data-driven approach to recommend enhancements to the website and brand

Optimise internal knowledge and data to drive strategic brand awareness, customer profiles, target market/position, to influence creative direction.

**DIGITAL MARKETING- **Develop marketing processes and procedures to optimise efficiency, ensuring that we have the correct assets, budget and targeting set up across our campaigns. Develop strategies to deliver and evaluate relevant data/analytics to ensure campaigns are tracked and optimised at all times.

**EMAIL MARKETING**

**WEBSITE- **Assist with maximising online sales through conversion, site traffic and ATV and overseeing website aesthetic, providing input and direction on maintaining an on-brand image.

**INFLUENCER MARKETING**

**SOCIAL MEDIA MANAGEMENT- **Assisting in content creation, content strategy, content calendar and auto scheduling.

**PR & MEDIA**

**SKILLS & EXPERIENCE**

Must have a strong branding and marketing background with knowledge of all relevant aspects of marketing a growing business - Ecommerce/Fashion would be beneficial

Multichannel digital marketing experience working with programs such as Shopify, Meta, Google, TikTok, Klayvio and Google Analytics.
- Analytical mindset with high attention to detail and a critical thinker
- Ability to work autonomously, as well as at ease working closely with CEO and part of a team
- Strong interpersonal skills, with the ability to communicate, present and influence effectively
- Taking ownership and responsibility for contributing to the business
- Highly Motivated, Proactive, Result Driven
- Proven working experience as Brand and/or Marketing Manager
- Proven ability to develop brand and marketing strategies and communicate recommendations to executives
- Experience in identifying target audiences and devising effective campaigns
- Excellent understanding of the full marketing mix
- Strong analytical skills p

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