Senior Marketing Manager
1 month ago
Inspiring travel. Powering performance. The Senior Director, Luxury Brand Marketing, EMEA is responsible for developing and executing Luxury Brand marketing strategies, campaigns and creative to support driving awareness, consideration, and demand for the company's portfolio of Luxury Brands in EMEA. This person will work across the following brands: Regis, JW Marriott, The Luxury Collection, W Hotels, EDITION, Marriott International Luxury Group. The position will maintain a laser focus on customer data, building a strong understanding of the high net-worth customer in order to develop impactful marketing strategies with a clear ROI.
This role is part of the EMEA Luxury Brand team, reports to the Vice President, Luxury Brands and Communications EMEA and has a dotted line to both the Vice President, Luxury Brands Europe and Vice President, Luxury Brands MEA. The role leads the Senior Manager Luxury Brand Marketing and Events, EMEA.
Creative mindset with a willingness to take calculated risks to make brands stand-out from the crowd,
~ Demonstrates ability to adapt programs and activity to meet local market and culture needs.
~ Possesses an understanding of brand building strategies, differentiation, and consumer insights across brand segments.
~ Sets ambitious standards of performance for self and/or others; Proven track record of excelling in a marketing role and providing consistent high-level marketing leadership.
~ Proven ability to manage and work with cross-functional teams across planning, activation, optimization, and reporting.
~ Commercial background and strong business acumen with a clear understanding of key revenue drivers.
~10+ years of marketing experience demonstrating progressive career growth and a pattern of exceptional performance with a focus on marketing (lifestyle and luxury industry preferred).
~ University or professional marketing qualification required.
~ Knowledge and experience in developing strategy, marketing plans, brand marketing campaigns, digital brand marketing, financial planning and budgeting is required.
~ Language requirements: High proficiency in English is required. Additional language knowledge or proficiency is desirable.
~ Demonstrated ability to use standard software applications (e.g., Excel, PowerPoint, Word, MS Teams).
~ Regular travel will be required across EMEA to attend meetings/visit hotels.
We offer 'hybrid working' to enable you to live fully and balance home and work
~22+ holidays plus public holidays as additional to be sure you have fun and make memories
~ This role is bonus and stock eligible - our success is your success
~ You will have international team members to share great ideas with and you will potentially travel in this role
~ You, your friends and family will be able to enjoy global hotel, food and drinks discounts and benefits, and explore our world
~ Regular team and office gatherings, both in person and remotely to build our sense of purpose
~ Choice of pension plan to suit your current and future needs
~ Private Medical Healthcare and parental leave benefits to support your wellbeing and health
~ Various discounted retail and entertainment programmes for you to enjoy
~ Our office provides a modern working environment which includes ergonomic desks and ventilation systems
We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.
Marriott International is the world's largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed.
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