Chief Sales and Marketing Director

3 weeks ago

Market Harborough Leicestershire, United Kingdom 4C Strategies Full time €25,000 - €30,000

Job Description Marketing and Sales Executive 
Full-time role, 37.5 hours / week, 09:00 – 17:00 (part-time considered for the right candidate)
Hybrid working, with a minimum of 2 days / week working in the Market Harborough office
dependant on level of work experience), plus pension.
Start date May 2024, but flexible for the right candidate.
4C Strategies is one of the leading independent IT consultancies in the UK public sector. As part of our exciting growth plans, we are looking to expand our team with the recruitment of a Marketing and Sales Executive.


We offer services for every stage of a project – strategic review, business case development, procurement, implementation assistance and benefits realisation.

We are looking for a driven and enthusiastic Marketing and Sales Executive, with digital marketing experience and a Marketing degree. The role will actively work to create and execute digital marketing and sales strategies and campaigns that will generate business to business leads from enterprise organization across the UK.

The Marketing and Sales Executive will be a confident self-starter with the ambition to develop and deliver digital Marketing and Sales initiatives in our growing company. A Marketing degree (or equivalent)
Relevant marketing work experience
Organisational and project management skills.
Proficient with Microsoft Office, particularly Outlook, Excel and Word.
Self-confident with a strong ability to work alone and as part of the team
Marketing Activities

- Work with the Management Team to develop a Marketing Strategy / Plan
- Delivery of the Marketing Strategy / Plan – with specific focus on digital marketing
- Responsible for the promoting of a holistic 4C Strategies brand and services
- Provide consistency across all digital media, from website to sales proposals and consultancy deliverables
- Develop and deliver marketing campaigns, create content, conduct research and analyse data
- Manage the production of case studies and other content

~ Website

- Work with the 4C Team and external provider to create a new 4C website that promotes the 4C Strategies brand.
- Keep the new website up-to-date, relevant and in line with marketing campaigns 
- Undertake SEO work on the website to improve search rankings
- Pro-actively provide ideas on improvements to the website that will increases website traffic / leads generated
- Produce relevant reporting analytics on website traffic

~ Use to support the delivery of marketing campaigns - creation / posting of content and messaging individuals
- Work with the wider 4C team to expand the reach of the marketing campaigns
- Write case studies at the end of each of our consultancy projects. 
- Meet with 4C consultants to understand the relevant projects and the content for the case study
- Meet with clients to discuss case studies and agree relevant content / testimonials.
- Ensure the 4C website has up-to-date and relevant case studies in each relevant area.

~ Sales Opportunities

- Identify potential opportunities – from daily email alerts, contracts portals, marketing campaigns, 4C consultants
- Ensure that all opportunities and communications are logged and information recorded correctly in Salesforce.
- Respond to potential opportunities and work to arrange sales meetings for the team.

The role will have some flexibility on hours and working location (although the majority of time will be spent in the 4C Market Harborough office).

Our range of clients, consultants and projects will help expand your horizons and provide interesting and varied opportunities to help expand your horizons.

We are offering the following package for the successful Marketing and Sales Executive:
· 3% Pension contributions
· 25 days holiday + Bank holidays
· Option to purchase an additional 5 days holiday
· Hybrid Working (2 days / week in the office)
· Free Car Parking
· Private Healthcare
· Employee Assistance Programme
· Commitment to on-going training

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