Marketing & Communications Manager

4 weeks ago

Poole Dorset, United Kingdom Holt Recruitment Full time

Holt Executive has partnered with a leading technology provider that provides unrivalled connectivity solutions across the Maritime, Energy and Mining sectors.

Our partner is actively seeking a Marketing & Communications Manager to support the Marcoms Director by collaborating with sales and product teams to develop, deliver and evaluate high-impact and customer-value-driven Marcoms campaigns, covering their Maritime Business unit.

This is a fantastic opportunity for someone who wants to work within a global organisation, having the ability to travel and work within an organisation where technology saves lives every day.

Key Responsibilities for the Marketing & Communications Manager include:

Marketing Communications -

- Planning and supporting effective launch and portfolio campaigns.
- Creating and maintaining customer-focused sales kits highlighting our portfolio benefits to drive sales, including presentations, infographics, and videos.
- Content writing for website, intranet, direct mailings, newsletters, case studies, and social media.
- Delivering commercial content marketing campaigns; researching topics, coordinating strategy, creation, and design.
- Pre- and post-event marketing through invitation mailings, newsletters, and social media.
- Close collaboration with creative agencies and designers.

Digital Marketing and CRM -

- Monitor and assign leads from our website and mailboxes.
- CRM reporting, including ROI, lead generation and customer lifecycle management.
- Help track and present traffic and click-through analysis related to our web portals, newsletters, email campaigns, social media channels and online advertising.
- Support the tracking, monitoring, and updating of Google AdWords and SEO campaigns, working closely with the digital agency and the digital team.
- Conduct regular audits of portfolio presentations on our website and drive user journeys to maximise lead-generation opportunities.

Sales Enablement -

- Ensure regular dialogue with sales to understand and meet their requirements, monitor industry trends, and identify customer pain points.
- Support the RFP/tender process, providing guidance and compelling sales templates that position us as an industry leader.
- Create and maintain customer testimonials.
- Support regional Marcoms campaigns in the Asia Pacific sales territories, with a particular focus on Japan.

Other Miscellaneous Duties -

- Meticulous proofreading of written materials.
- Occasionally attending events to register attendees, manage logistics, set up and support the Marketing Director.
- Other ad-hoc tasks as required.

Key Skills & Experience Required by the Marketing & Communications Manager:

- BSc/BA or equivalent in Marketing, Communications, or a relevant field.
- At least 3 years experience in digital marketing, marcoms or editorial work.
- Experience with website CMS systems, maintaining and creating web content.
- Strong understanding of Microsoft packages, especially PowerPoint.
- Experience using tools such as SharePoint, Digital design tools, Adobe, WordPress, CRM / Dynamics 365, Canva, and Video editing.
- Ability to present complex technical information in a comprehensive, powerful way.

Desirable Experience -

- Background in the maritime, connectivity or digital solutions industry.
- Understanding of AI marketing tools.
- Knowledge of marketing tools such as Google Analytics, Hootsuite, Google Ads, SEO software.

If your skills and experience match this Marketing & Communications Manager opportunity, we encourage you to apply by sending your CV to info@holtexecutive.com #J-18808-Ljbffr

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