Marketing Officer Marketing Officer
4 weeks ago
A rare opportunity awaits an experienced Chief Marketing Officer with a proven track record in scaling emerging luxury and hypergrowth brands, adept at leading luxury brand go-to-market strategies with a focus not just on revenue but on the strategic construction of the brand itself.
This unique role calls for an individual who has successfully navigated the trajectory from £50 million to £300 million in business scale, demonstrating an innate ability to steer high-growth companies towards the next carefully chosen branding milestones.
Salary: Highly competitive salary + package (available upon request)
Location | Workplace policy: Hybrid working from a central MCR brand
In luxury retail, the brand you'll be working for has secured significant market shares in the UK and US. With a remarkable 100% year-on-year growth rate and a projected £50 million turnover this year, the company is primed for substantial expansion and poised to solidify its position as a leading luxury player with your branding know-how.
Craft a regional marketing plan aligned with the global strategy.
Develop concrete action plans encompassing distribution, product launches, pricing, and more.
Provide direction and guidance to marketing sub-teams (product, trade, PR, influencer, education, visual merchandising).
Track team performance and ensure project completion.
Brand Awareness and Growth:
Drive brand visibility through targeted PR and influencer marketing campaigns
Guide the visual merchandising team in creating local initiatives (counter design, window displays, etc.).
Understand retailer needs and collaborate with the commercial team to secure brand inclusion in promotions and key sales periods.
Performance Analysis and Optimisation:
Continuously track the ROI of local initiatives and launches.
Leverage market data to optimize new product forecasting.
Use insights to make data-driven decisions and propel business growth.
Brand Consistency and Budget Management:
Ensure brand messaging and visuals remain consistent across all marketing platforms.
Chief Marketing Officer – Skills necessary:
The ideal candidate will serve as the visionary architect behind the brand's strategic direction, marketing initiatives, and digital endeavours. A proven track record of success in a brand-led marketing role within the beauty / retail space, with a deep understanding of brand positioning and storytelling.
Passion for creativity and innovation, with a keen eye for aesthetics and design that aligns with the brand ethos.
Strong leadership and team-building skills, with the ability to inspire, motivate, and empower team members to achieve their full potential
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