Digital Planning Director
3 weeks ago
Spark Foundry make up part of a thriving global media network and are part of the Publicis Groupe, one of the world’s leading communications groups. We are globally connected with over 8,000 employees in 110 offices across 70 countries.
Who We Are in the UK?
Spark Foundry, the Acceleration Agency.
We help brands to identify, learn and respond to opportunities faster than the competition.
Every client has an area of their business they need to accelerate, from short-term goals to long-term transformation.
We’ve proven our approach during the most difficult year on record. Now we’re using it to provide a launchpad for their future.
Come be an accelerator with us.
How we accelerate
- Planning : an approach that works in practice rather than theory, arming planners with the ability to create cutting edge campaigns
- Intelligence : a suite of tools that give definitive answers to big questions, and uncovers actionable insights about real people
- Trading : a model built on flexibility and trusted relationships, underpinned with bold guarantees
- Relationships : a culture of asking challenging questions to better understand the brief – we are not a ‘yes’ agency
- People : a strong history of recruiting talent from diverse backgrounds and accelerating their careers
Our Commitment
We are diverse though our experience, people and the clients we look after - and we celebrate that diversity. Our people hold us accountable to our beliefs and via regular surveys and our grass roots D&I team, The Collective, and internal next generation board, Firestarters, we hold regular events and work continually towards generating ideas, initiatives and educating our people to ensure we are a diverse and inclusive agency.
As part of our dedication to create an inclusive and diverse workforce, Spark Foundry is committed to equal access to opportunity for people without regard to race, age, sex, disability, neurodiversity, sexual orientation, gender identity or religion.
Job DescriptionThe Digital Planning Director position will be responsible for leading transformative digital campaigns for iconic brands like Clarins and Rail Delivery Group. Drive digital strategy integration across channels, optimise targeting with data insights, and collaborate closely with our activation teams. This role is well suited to someone who can bring their expertise in digital media planning and client management to shape the planning of digital media innovation for our clients.
Clients
Clarins & MyBlend: Dive into the captivating world of renowned skincare giant, Clarins, and its luxurious sister brand, MyBlend. Lead dynamic campaigns for a diverse range of products, from women's skincare to nutri-cosmetics, shaping the beauty regimes of trendsetters worldwide.
Rail Delivery Group (RDG): Take on the exciting challenge of revitalising rail travel with RDG, entrusted by the Department for Transport to inspire the British public. Craft innovative campaigns leveraging influencers and cutting-edge platforms to reconnect communities and showcase the joys of rail journeys.
Key Responsibilities:
- Seamlessly integrate digital strategies across all channels, fostering collaboration among teams.
- Utilise digital insights to optimise audience-centric planning and enhance targeting effectiveness.
- Ensure comprehensive consideration of digital touchpoints, driving holistic campaign responses.
- Identify cross-channel synergies and spearhead test-and-learn initiatives to maximise campaign impact.
- Collaborate closely with activation teams to deliver exceptional day-to-day output and client communication.
- Communicate campaign KPIs, business outcomes, and pricing commitments, fostering client alignment.
- Stay informed on emerging technologies, recommending innovative solutions for enhanced media effectiveness.
- Expertise in digital channels including display, video, social, digital OOH, and performance marketing.
- Extensive media planning experience, capable of orchestrating digital plans across multiple clients.
- Proficient in driving revenue growth and advising on strategic opportunities.
- Well-versed in new technologies, with a knack for recommending impactful solutions.
- Previous experience at Account Director level or equivalent in a media agency.
Publicis Groupe operates a hybrid working pattern with employees being office-based on Mondays and two other days during the working week.
If you have any adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.
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